Frase vs Google Business Profile

Two SEO tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Frase comes out ahead. Here is why, point by point.

What the data says

Only Frase has an MCP server, so an AI employee can work in it directly.
In our SEO ranking, Frase places 4 and Google Business Profile 15 of 15.

Side by side

Frase and Google Business Profile compared
At a glance	Frase	Google Business Profile
Starts at	$39/mo	Not known yet
Free plan	No	Not known yet
API	Yes	Yes
MCP server	Yes	No
Links	Visit	Visit

Plans and pricing

Frase

Starter1 seat, 1 site, 10 articles and 50 audit pages per month.$49/mo
Professional3 seats, 5 sites, 40 articles and 250 audit pages per month.$129/mo
Scale5 seats, up to 10 domains, 100 articles and 1,000 audit pages per month.$299/mo

Google Business Profile

Pricing not in our catalogue yet.

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Frase if…

Content marketers, SEO teams and agencies who publish articles at volume and want research, drafting, publishing and ranking checks, including visibility in AI search, in one tool.

Visit Read the review

Choose Google Business Profile if…

Local and service businesses that want to control how they appear on Google Search and Maps, including opening hours, photos, posts and reviews.

Visit Read the review

Other options worth a look

ToolClient acquisition
Ahrefs
Combines backlink analysis, keyword research, rank tracking and technical audits built on an extensive web index.
SEO
From €27/moFree plan
Sign up on Ahrefs
ToolClient acquisition
SEMrush
Unify keyword research, backlink analysis, technical audits and rank tracking in one dashboard.
SEO
From €112.52/mo yearlyFree planAffiliate link
Sign up on SEMrush
ToolClient acquisition
Otterly.AI
Monitor how your brand appears inside AI search results across ChatGPT, Perplexity, Google AI and Copilot.
SEO
From $25/mo yearly
Sign up on Otterly.AI
ToolClient acquisition
Semrush AI Toolkit
Track how your brand appears in AI search answers and measure your share of voice.
SEO
From €94.94/moAffiliate link
Sign up on Semrush AI Toolkit
ToolClient acquisition
SurferSEO
Optimise your content in real time with recommendations based on top-ranking search results.
SEO
From €49/mo yearlyAffiliate link
Sign up on SurferSEO
ToolClient acquisition
Profound
Tracks how AI assistants describe your brand and recommends content changes to improve those answers.
SEO
Free plan
Sign up on Profound