The verdict
On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.
What the data says
- Both have a free plan, so you can try each before you pay.
- Both have an API and an MCP server, so either works with AI employees.
- In our SEO ranking, Ahrefs places 2 and Rank Prompt 13 of 15.
Side by side
| At a glance | ||
|---|---|---|
| Starts at | €27/mo | $39/mo |
| Free plan | Yes | Yes |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Links |
Plans and pricing
Ahrefs
- Ahrefs FreeFree limited access to Site Explorer and Site Audit for verified site owners.Free
- StarterEntry plan to see what people search and spy on competitors, limited data.€27/mo
- LiteIncludes 1 user, 5 projects, 750 tracked keywords and API and MCP access; extra users cost 37.4 per month.€119/mo
- StandardIncludes 1 user and more projects and data than Lite; extra users cost 56.1 per month.€229/mo
- AdvancedFor in-house teams, includes 1 user; extra users cost 74.8 per month.€419/mo
- EnterpriseAnnual commitment required; uncapped API, SSO, audit log and unlimited historical data.€1,394/mo
RP
Rank Prompt
- StarterSolo founders running up to 10 brands$39/mo
- ProGrowing teams managing up to 100 brands$71/mo
- AgencyAgencies delivering white-label client reports$119/mo
- Agency PlusScaling client operations with custom domains$239/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Ahrefs if…
B2B founders, marketers and agencies who treat organic search and content as a real growth channel and need reliable backlink, keyword and competitor data.
Other options worth a look
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Tool·Client acquisitionTrack how your brand appears in AI search answers and measure your share of voice.SEO
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Tool·Client acquisitionTracks how AI assistants describe your brand and recommends content changes to improve those answers.SEO
Free plan