Ahrefs vs Google Business Profile

Two SEO tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Ahrefs comes out ahead. Here is why, point by point.

What the data says

Only Ahrefs has an MCP server, so an AI employee can work in it directly.
In our SEO ranking, Ahrefs places 2 and Google Business Profile 15 of 15.

Side by side

Ahrefs and Google Business Profile compared
At a glance	Ahrefs	Google Business Profile
Starts at	€27/mo	Not known yet
Free plan	Yes	Not known yet
API	Yes	Yes
MCP server	Yes	No
Links	Visit	Visit

Plans and pricing

Ahrefs

Ahrefs FreeFree limited access to Site Explorer and Site Audit for verified site owners.Free
StarterEntry plan to see what people search and spy on competitors, limited data.€27/mo
LiteIncludes 1 user, 5 projects, 750 tracked keywords and API and MCP access; extra users cost 37.4 per month.€119/mo
StandardIncludes 1 user and more projects and data than Lite; extra users cost 56.1 per month.€229/mo
AdvancedFor in-house teams, includes 1 user; extra users cost 74.8 per month.€419/mo
EnterpriseAnnual commitment required; uncapped API, SSO, audit log and unlimited historical data.€1,394/mo

Google Business Profile

Pricing not in our catalogue yet.

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Ahrefs if…

B2B founders, marketers and agencies who treat organic search and content as a real growth channel and need reliable backlink, keyword and competitor data.

Visit Read the review

Choose Google Business Profile if…

Local and service businesses that want to control how they appear on Google Search and Maps, including opening hours, photos, posts and reviews.

Visit Read the review

Other options worth a look

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Monitor how your brand appears inside AI search results across ChatGPT, Perplexity, Google AI and Copilot.
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Track how your brand appears in AI search answers and measure your share of voice.
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Tracks how AI assistants describe your brand and recommends content changes to improve those answers.
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