Bïrch
Runs deterministic rule engines across Meta, Google, TikTok and Snapchat to pause losing ads, scale winners and adjust spending automatically.
Compared with the next best
Bïrch next to the top 3 in Paid social, ranked on features, a free plan and how open they are to AI.
| 8 points compared | ||||
|---|---|---|---|---|
| Starts at | $44.92/mo | $49/mo | $45/mo | |
| Free plan | No | No | No | |
| API | Yes | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes | |
| Bid & budget automation | Yes | Yes | Yes | |
| Reporting dashboards | Yes | Yes | Yes | |
| Ad A/B testing | Yes | Yes | ||
| AI optimisation | Yes | Yes | ||
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