The best Paid social tools
About Paid social
Paid social and display ads let you reach people based on who they are, what they search and where they go online. They work fast and you can scale them as you grow. Learn what to test first, how to set up campaigns that improve over time, and how to tell whether the spend is worth it.
Top picks
Madgicx
Automate bid management and creative testing across Facebook and Instagram ad campaigns using AI.
Best for: Agencies and e-commerce brands with a real Facebook and Instagram ad budget who want AI to audit accounts, test creative and adjust budgets instead of doing it by hand.
- Free plan
- No
- Price
- From $49/mo
- MCP server
- Yes
- API
- Yes
Revealbot
Automates bidding and budgets across Meta, Google Ads, TikTok and Snapchat with rule-based triggers.
Best for: Performance marketers and agencies spending meaningfully on Meta, Google, TikTok and Snapchat ads who want rules to pause, scale and budget campaigns automatically instead of checking dashboards all day.
- Free plan
- No
- Price
- From $45/mo
- MCP server
- Yes
- API
- Yes
Meta Ads
Run and manage Facebook and Instagram advertising campaigns directly from Meta's native platform.
Best for: Businesses that sell to consumers, such as online shops and local services, and want to test paid reach on Facebook, Instagram, Messenger and WhatsApp with a budget they choose.
- Free plan
- Price
- Not listed
- MCP server
- API
- Yes
TikTok Ads
Create, target and measure video advertising campaigns to reach audiences on the TikTok platform.
Best for: Direct-to-consumer and e-commerce brands that can produce native-style video and want to reach a younger, video-first audience with paid social next to Meta and Google.
- Free plan
- Price
- From $600/mo
- MCP server
- API
- Yes
LinkedIn Ads
Advertise your products and services to reach professionals and decision-makers with targeted campaigns on LinkedIn.
Best for: B2B marketers whose buyers can be found by job title, seniority or company, and who have the budget to pay a higher cost per lead for precise targeting.
- Free plan
- No
- Price
- Not listed
- MCP server
- API
- Yes
The top 4 side by side
| 8 points compared | ||||
|---|---|---|---|---|
| Starts at | $49/mo | $45/mo | $600/mo | |
| Free plan | No | No | ||
| API | Yes | Yes | Yes | Yes |
| MCP server | Yes | Yes | ||
| Bid & budget automation | Yes | Yes | Yes | Yes |
| Reporting dashboards | Yes | Yes | Yes | |
| Ad A/B testing | Yes | Yes | ||
| AI optimisation | Yes | Yes | ||
| Links |
All Paid social tools
- Automate bid management and creative testing across Facebook and Instagram ad campaigns using AI.
- Automates bidding and budgets across Meta, Google Ads, TikTok and Snapchat with rule-based triggers.
- Run and manage Facebook and Instagram advertising campaigns directly from Meta's native platform.
- Create, target and measure video advertising campaigns to reach audiences on the TikTok platform.
- Advertise your products and services to reach professionals and decision-makers with targeted campaigns on LinkedIn.
- Runs paid campaigns on X, formerly Twitter, to reach audiences by interest, keyword and follower lookalikes.
Runs paid advertising campaigns on Reddit with tracking for spend, impressions, clicks and performance per account.
Put Paid social to work
How we rank
Every tool in a category is ranked by the same rule, worked out from the data we hold, not by who pays us. In order:
- How many of the category's shared features it has.
- Whether there is a free plan to start on.
- How open it is to AI: an API and an MCP server.
- Whether its pricing is public.
- Name, A to Z, when all else is equal.
When we add a tool or learn more about one, the ranking updates by itself.