Amplitude

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Track user behaviour, retention and conversion across your web and mobile products in one platform.
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Amplitude API

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API key. API keySource

MCP server

Address
https://mcp.amplitude.com/mcpSource
What it is
Official Amplitude MCP server documented by Amplitude (also listed in the official MCP servers registry on GitHub). Uses OAuth 2.0 over Streaming HTTP transport; clients supporting only stdio or API-key auth can't connect. Server URLs: US default https://mcp.amplitude.com/mcp, EU residency https://mcp.eu.amplitude.com/mcp. Reads/writes charts, dashboards, notebooks, experiments, cohorts, events/properties (taxonomy), feature flags, metrics; not an ingestion endpoint (use SDKs or HTTP V2 API for that). Pricing page states the Free plan includes 'AI Agents and MCP'. Separately, Amplitude ships a public, unauthenticated, read-only Docs MCP server at https://amplitude.com/docs/api/mcp serving public documentation only.

Checked on 2026-10-10 in the developer documentation.

How to use Amplitude

Amplitude empowers product teams to make data-driven decisions by providing granular visibility into how users actually behave with your product. Rather than making educated guesses about what drives engagement, Amplitude shows you exactly what's happening, enabling you to iterate with confidence and maximise impact.

How to automate Amplitude

API and webhooks

Amplitude has a broad set of APIs, including a Batch Event Upload API, a "Behavioral Cohorts API" and a Dashboard REST API. Use the upload API to send events from your backend or from a data warehouse.

Automation idea: send an event when a customer's payment fails, and build a cohort of those users for a retention campaign.

Native integrations

Amplitude connects to many marketing and product tools through cohorts and event streams. Pair it with a customer data tool such as Segment or RudderStack, so that one tracking setup feeds Amplitude and everything else.

Automation idea: sync a cohort of users who stalled at onboarding to your email tool, and send them a help message.

No-code automation

Amplitude has an app on Zapier. Use it to send events from tools without a native connection, or to trigger actions elsewhere.

MCP server

Amplitude has an official MCP server that works on every plan, including the free one. Connect it to an assistant such as Claude and ask which step of your funnel lost the most users last week, and what those users had in common.