The best Product analytics tools
Top picks
Heap
Automatically captures every user interaction on web and mobile apps without pre-defining individual events.
Best for: Product, marketing and data teams that want to analyse how people use a website or app without defining every event up front, and without writing SQL for each question.
- Free plan
- Yes
- Price
- Not listed
- MCP server
- API
- Yes
Mixpanel
Analyse user events to understand funnels, retention, flows and cohort behaviour without writing SQL.
Best for: Product, growth and analytics teams at software companies who need to see how users move through funnels and retention, without writing SQL for every question.
- Free plan
- Yes
- Price
- Not listed
- MCP server
- Yes
- API
- Yes
PostHog
Combines product analytics, session replay, feature flags and experiments in one open-source stack for product teams.
Best for: B2B product and engineering teams that want product analytics, session replay, feature flags and experiments in one developer-focused tool, on PostHog Cloud or on their own infrastructure.
- Free plan
- Yes
- Price
- Not listed
- MCP server
- Yes
- API
- Yes
Hotjar
Shows visitor behaviour through heatmaps, session recordings and on-site surveys to uncover friction.
Best for: Marketing, product and UX teams who want to see how real visitors use their website through heatmaps, recordings and feedback, so they can find friction and fix it.
- Free plan
- Yes
- Price
- From $49/mo
- MCP server
- Yes
- API
- Yes
Amplitude
Track user behaviour, retention and conversion across your web and mobile products in one platform.
Best for: Product, growth and data teams that need to see what users do inside a web or mobile product, and how that drives retention and conversion.
- Free plan
- Yes
- Price
- Not listed
- MCP server
- Yes
- API
- Yes
The top 4 side by side
| 13 points compared | ||||
|---|---|---|---|---|
| Starts at | $49/mo | |||
| Free plan | Yes | Yes | Yes | Yes |
| API | Yes | Yes | Yes | Yes |
| MCP server | Yes | Yes | Yes | |
| Custom dashboards | Yes | Yes | Yes | Yes |
| Heatmaps | Yes | Yes | Yes | Yes |
| Product analytics | Yes | Yes | Yes | Yes |
| Session replay | Yes | Yes | Yes | Yes |
| Event autocapture | Yes | Yes | ||
| Open source | No | No | ||
| Reverse ETL / activation | Yes | No | ||
| Self-hosting | Yes | No | ||
| Warehouse-native | No | No | ||
| Links |
All Product analytics tools
- Automatically captures every user interaction on web and mobile apps without pre-defining individual events.
- Analyse user events to understand funnels, retention, flows and cohort behaviour without writing SQL.
- Combines product analytics, session replay, feature flags and experiments in one open-source stack for product teams.
- Shows visitor behaviour through heatmaps, session recordings and on-site surveys to uncover friction.
- Track user behaviour, retention and conversion across your web and mobile products in one platform.
- Create and distribute surveys to collect customer, employee, and market feedback at scale.
How we rank
Every tool in a category is ranked by the same rule, worked out from the data we hold, not by who pays us. In order:
- How many of the category's shared features it has.
- Whether there is a free plan to start on.
- How open it is to AI: an API and an MCP server.
- Whether its pricing is public.
- Name, A to Z, when all else is equal.
When we add a tool or learn more about one, the ranking updates by itself.