Frase

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Research competitors, draft long-form content and optimise it for Google and generative search.
SummaryFeaturesPricingCompetitors14How to usePlaybooks1

Frase API

Sign in
API key. API key; API access on: Every Frase plan, including Starter (per frase.io/features/api-integrations); Enterprise offers custom API accessSource

MCP server

Address
https://next.frase.io/api/mcpSource
What it is
Vendor-shipped: npm package @frase/mcp-server (GitHub frase-io/mcp-server) for local stdio with API key; hosted remote at https://next.frase.io/api/mcp (streamable HTTP with OAuth, no API key needed); listed in Claude Directory (claude.ai/customize/connectors/directory/frase); official ChatGPT app requires Business, Enterprise or Edu plan; works with Claude Desktop/Code, Cursor, ChatGPT; repo claims 95 tools, 9 agent skills, 11 prompts, 7 workflows.

Checked on 2026-10-10 in the developer documentation.

How to automate Frase

Native integrations

Frase connects to Google Search Console, Google Analytics 4, Google Docs, Notion, Slack, Linear and GitHub, and publishes to WordPress, Webflow, Wix and Sanity. One concrete idea: connect Search Console, let Frase flag pages that lost clicks, and send the update to a Slack channel.

API and webhooks

The Frase REST API has more than 50 endpoints covering content and briefs, SERP analysis, AI visibility, site audits, topic research, analytics and publishing. One concrete idea: run a weekly site audit through the API and write the results to your reporting database.

MCP server

Frase has an official MCP server that works with Claude, ChatGPT and Cursor, and it can be connected from the Claude directory with no API key. One concrete idea: ask your assistant to find a keyword opportunity, write a brief and save the article as a draft, then review it in the queue.