Data sources
On this pageWhat it is
What it is
This feature lists where the tool can pull data from. A source can be a website or app, an advertising platform, a database, a spreadsheet or a payment provider. The more sources a tool can read, the more of your business can appear in one place. For example, one tool may only read events sent from your own website, while another can also import ad spend or customer records.
Why it matters
Analysis is only as complete as the data behind it. If revenue sits in one system, leads in another and ad spend in a third, the numbers cannot be compared without manual work. Checking sources early shows whether a tool will give you one view or just another silo. It matters most when you want to connect marketing activity to sales results. If your questions concern only what happens on your own website, a tool with fewer sources may be fine.
What to check
- Check that each system you use today is on the list, not only the well-known ones.
- Ask whether a source is a live connection or a one-off file upload.
- Ask how often the data refreshes and how much history is imported when you connect.
- Find out what happens when a source is missing, such as whether an API or a spreadsheet import can fill the gap.
Tools with Data sources
Automatically captures every user interaction on web and mobile apps without pre-defining individual events.
Analyse user events to understand funnels, retention, flows and cohort behaviour without writing SQL.
Combines product analytics, session replay, feature flags and experiments in one open-source stack for product teams.
Shows visitor behaviour through heatmaps, session recordings and on-site surveys to uncover friction.
Track user behaviour, retention and conversion across your web and mobile products in one platform.
Create and distribute surveys to collect customer, employee, and market feedback at scale.
Also in other categories
Tools filed under other categories that have Data sources.