The verdict
On the data we hold, Zoho CRM comes out ahead. Here is why, point by point.
What the data says
- Both cover 5 of the 5 features we compared.
- Only Zoho CRM has a free plan to start on.
- Only Zoho CRM has an MCP server, so an AI employee can work in it directly.
- In our CRM ranking, Zoho CRM places 8 and Nutshell 4 of 20.
Side by side
| 9 points compared | ||
|---|---|---|
| Starts at | $13/mo | €14/mo |
| Free plan | No | Yes |
| API | Yes | Yes |
| MCP server | No | Yes |
| Gmail or Outlook sidebar | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Sales goals and quotas | Yes | Yes |
| Territory management | Yes | Yes |
| WhatsApp messaging | Yes | Yes |
| Links |
Plans and pricing
Nutshell
- FoundationPer user per month. Annual billing shown as $13 per user per month.$19/mo/seat
- GrowthPer user per month. Annual billing shown as $25 per user per month.$32/mo/seat
- ProPer user per month. Annual billing shown as $42 per user per month.$49/mo/seat
- BusinessPer user per month. Annual billing shown as $59 per user per month.$67/mo/seat
- EnterprisePer user per month. Annual billing shown as $79 per user per month.$89/mo/seat
Zoho CRM
- FreeFree forever for up to 3 users: leads, deals, workflows, reports and a mobile app.Free
- StandardPer user per month; EUR 14 per user per month billed yearly.€20/mo/seat
- ProfessionalPer user per month with automation and AI; EUR 23 per user per month billed yearly.€35/mo/seat
- EnterprisePer user per month with deep customization; EUR 40 per user per month billed yearly.€50/mo/seat
- UltimatePer user per month with the highest limits and tailored setups; EUR 52 per user per month billed yearly.€65/mo/seat
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Nutshell if…
Small and mid-sized B2B sales teams that want a CRM with email, quotes and light marketing automation in one tool, and do not have an admin to run it.
Choose Zoho CRM if…
A small or mid-sized sales team, or a company already on Zoho apps, that wants pipelines, workflows and forecasting at a low cost per seat.
Other options worth a look
Tool·Client acquisitionManages contacts, leads, opportunities and pipelines with deep customisation and automation for B2B sales teams.CRM
From €25/moFree plan
Tool·Client acquisitionManages contacts, deals and pipelines for B2B sales teams with built-in phone and AI lead scoring.CRM
From $9/mo yearlyAffiliate link- Tool·Client acquisitionCombines CRM, marketing, sales and customer service around a shared contact database with a free tier.
CRM
From $7/mo yearlyFree plan
Tool·Client acquisitionManage your sales pipeline visually with drag-and-drop deals, contact management and workflow automation.CRM
From €14/mo yearlyAffiliate link
Tool·Client acquisitionCentralise contacts and deal pipelines in a spreadsheet-like CRM with automatic data enrichment.CRM
From €22/mo yearlyAffiliate link
Tool·Client acquisitionBuild a flexible CRM that mirrors exactly how you sell, not how a vendor says you should.CRM
From €31/mo yearlyFree plan