The verdict
On the data we hold, Google Search Console comes out ahead. Here is why, point by point.
Side by side
| At a glance | ||
|---|---|---|
| Starts at | ||
| Free plan | Yes | |
| API | Yes | Yes |
| MCP server | No | No |
| Links |
Plans and pricing
Google Business Profile
Pricing not in our catalogue yet.
Google Search Console
- FreeFree
Who each is for
Choose Google Business Profile if…
Local and service businesses that want to control how they appear on Google Search and Maps, including opening hours, photos, posts and reviews.
Choose Google Search Console if…
Website owners, SEO specialists and marketing teams who want Google's own data on which searches bring visitors, which pages are indexed and what is stopping pages from ranking.
Other options worth a look
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Combines backlink analysis, keyword research, rank tracking and technical audits built on an extensive web index.
Unify keyword research, backlink analysis, technical audits and rank tracking in one dashboard.
Research competitors, draft long-form content and optimise it for Google and generative search.
Monitor how your brand appears inside AI search results across ChatGPT, Perplexity, Google AI and Copilot.
Track how your brand appears in AI search answers and measure your share of voice.