The verdict
On the data we hold, Totango comes out ahead. Here is why, point by point.
Side by side
| 5 points compared | ||
|---|---|---|
| Starts at | $39/mo | |
| Free plan | Yes | |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Usage-triggered messages | Yes | Yes |
| Links |
Plans and pricing
Drip
- Drip$39/mo
Totango
Pricing not in our catalogue yet.
Who each is for
Choose Drip if…
Ecommerce and direct-to-consumer brands that want email and SMS automation tied to shopping behaviour, such as abandoned carts, welcome series and winning back lapsed buyers.
Choose Totango if…
B2B SaaS post-sales and customer success teams that manage renewals across many accounts and want AI agents to work from shared customer knowledge instead of a CRM-style health score alone.
Other options worth a look
Spots churn risk early with health scoring, automated plays, and renewal forecasting for subscription businesses.
Brings customer data, usage and health scores together so B2B teams can onboard, retain and grow accounts.
Consolidates customer data, health scoring and team workflows in one workspace for customer success.
Centralises customer data from CRM, billing and support tools to reveal churn risk and growth opportunities.
Manages recurring billing and payment recovery across multiple currencies and gateways for subscription businesses.