The verdict
On the data we hold, Totango comes out ahead. Here is why, point by point.
Side by side
| 9 points compared | ||
|---|---|---|
| Starts at | ||
| Free plan | Yes | |
| API | Yes | Yes |
| MCP server | Yes | |
| Automated playbooks | Yes | Yes |
| Churn prediction / risk alerts | Yes | Yes |
| Customer health scores | Yes | Yes |
| Product usage analytics | Yes | Yes |
| Usage-triggered messages | Yes | Yes |
| Links |
Plans and pricing
Custify
Pricing not in our catalogue yet.
Totango
Pricing not in our catalogue yet.
Who each is for
Choose Custify if…
Customer success teams at subscription B2B SaaS companies whose customer data is spread over a CRM, billing and product tools, and who want health scores and churn warnings.
Choose Totango if…
B2B SaaS post-sales and customer success teams that manage renewals across many accounts and want AI agents to work from shared customer knowledge instead of a CRM-style health score alone.
Other options worth a look
Spots churn risk early with health scoring, automated plays, and renewal forecasting for subscription businesses.
Brings customer data, usage and health scores together so B2B teams can onboard, retain and grow accounts.
Consolidates customer data, health scoring and team workflows in one workspace for customer success.
Triggers email, SMS, push, in-app and WhatsApp messages from real-time user events and behaviour.
Manages recurring billing and payment recovery across multiple currencies and gateways for subscription businesses.