The verdict
On the data we hold, Customer.io comes out ahead. Here is why, point by point.
Side by side
| 6 points compared | ||
|---|---|---|
| Starts at | $100/mo | |
| Free plan | No | |
| API | Yes | Yes |
| MCP server | Yes | |
| NPS and CSAT surveys | Yes | Yes |
| Usage-triggered messages | Yes | Yes |
| Links |
Plans and pricing
Custify
Pricing not in our catalogue yet.
Customer.io
- Essentials$100/mo
- Premium$12,000/yr
Who each is for
Choose Custify if…
Customer success teams at subscription B2B SaaS companies whose customer data is spread over a CRM, billing and product tools, and who want health scores and churn warnings.
Choose Customer.io if…
Product and lifecycle teams at SaaS and consumer apps that want behaviour-triggered messages across email, SMS, push and in-app, and have an engineer or data-minded marketer to wire up events.
Other options worth a look
Spots churn risk early with health scoring, automated plays, and renewal forecasting for subscription businesses.
Brings customer data, usage and health scores together so B2B teams can onboard, retain and grow accounts.
Consolidates customer data, health scoring and team workflows in one workspace for customer success.
Track product usage and account health to flag churn risk and automate customer retention workflows.
Manages recurring billing and payment recovery across multiple currencies and gateways for subscription businesses.