Close vs Zoho CRM

Two CRM tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Zoho CRM comes out ahead. Here is why, point by point.

What the data says

Both cover 1 of the 1 features we compared.
Only Zoho CRM has a free plan to start on.
Both have an API and an MCP server, so either works with AI employees.
In our CRM ranking, Zoho CRM places 8 and Close 9 of 20.

Side by side

Close and Zoho CRM compared
5 points compared	Close	Zoho CRM
Starts at	$9/mo	€14/mo
Free plan	No	Yes
API	Yes	Yes
MCP server	Yes	Yes
Lead capture forms	Yes	Yes
Links	Visit	Visit

Plans and pricing

Close

SoloPer user: $19 billed monthly or $9 a month billed annually; one user and 10,000 leads.$19/mo/seat
EssentialsPer user: $49 billed monthly or $35 a month billed annually.$49/mo/seat
GrowthPer user: $109 billed monthly or $99 a month billed annually; most popular.$109/mo/seat
ScalePer user: $149 billed monthly or $139 a month billed annually.$149/mo/seat

Zoho CRM

FreeFree forever for up to 3 users: leads, deals, workflows, reports and a mobile app.Free
StandardPer user per month; EUR 14 per user per month billed yearly.€20/mo/seat
ProfessionalPer user per month with automation and AI; EUR 23 per user per month billed yearly.€35/mo/seat
EnterprisePer user per month with deep customization; EUR 40 per user per month billed yearly.€50/mo/seat
UltimatePer user per month with the highest limits and tailored setups; EUR 52 per user per month billed yearly.€65/mo/seat

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Close if…

Inside-sales teams and small businesses running high-volume outbound calls, SMS and email who want the dialler, the inbox and the pipeline in one CRM.

Visit Read the review

Choose Zoho CRM if…

A small or mid-sized sales team, or a company already on Zoho apps, that wants pipelines, workflows and forecasting at a low cost per seat.

Visit Read the review

Other options worth a look

ToolClient acquisition
Salesforce
Manages contacts, leads, opportunities and pipelines with deep customisation and automation for B2B sales teams.
CRM
From €25/moFree plan
Sign up on Salesforce
ToolClient acquisition
Freshsales
Manages contacts, deals and pipelines for B2B sales teams with built-in phone and AI lead scoring.
CRM
From $9/mo yearlyAffiliate link
Sign up on Freshsales
ToolClient acquisition
HubSpot
Combines CRM, marketing, sales and customer service around a shared contact database with a free tier.
CRM
From $7/mo yearlyFree plan
Sign up on HubSpot
ToolClient acquisition
Nutshell
Dedicated customer relationship management platform for sales teams managing leads, deals and pipelines.
CRM
From $13/mo yearlyAffiliate link
Sign up on Nutshell
ToolClient acquisition
Pipedrive
Manage your sales pipeline visually with drag-and-drop deals, contact management and workflow automation.
CRM
From €14/mo yearlyAffiliate link
Sign up on Pipedrive
ToolClient acquisition
Folk
Centralise contacts and deal pipelines in a spreadsheet-like CRM with automatic data enrichment.
CRM
From €22/mo yearlyAffiliate link
Sign up on Folk