Join the waitlist

Ahrefs Brand Radar vs OmniSEO

vsOM

Two SEO tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Ahrefs Brand Radar comes out ahead. Here is why, point by point.

What the data says

Both have a free plan, so you can try each before you pay.
Only Ahrefs Brand Radar has an MCP server, so an AI employee can work in it directly.
In our SEO ranking, Ahrefs Brand Radar places 10 and OmniSEO 14 of 15.

Side by side

Ahrefs Brand Radar and OmniSEO compared
At a glance	Ahrefs Brand Radar	OMOmniSEO
Starts at	€46.70/mo	$74.17/mo
Free plan	Yes	Yes
API	Yes	No
MCP server	Yes	No
Links	Visit	Visit

Plans and pricing

Ahrefs Brand Radar

Brand Radar AIResearch any brand across 450M+ AI prompts and track your own prompts; starts at 179 per month.€179/mo
Custom prompts: BasicTrack your own prompts only, 2,500 checks per month; overage 0.0187 per check.€46.70/mo
Custom prompts: GrowthTrack your own prompts only, 7,000 checks per month; overage 0.014 per check.€93/mo
Custom prompts: ScaleTrack your own prompts only, 25,000 checks per month; overage 0.0093 per check.€234/mo

OM

OmniSEO

EssentialsSmall teams tracking early AI visibility$89/mo
ProfessionalAgencies needing CSV/PDF exports$349/mo
EnterpriseLarge orgs requiring multi-brand support$899/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Ahrefs Brand Radar if…

Marketing and SEO teams that already track search rankings and now want to see how often, and how favourably, AI answer engines mention their brand.

Visit Read the review

OM

Choose OmniSEO if…

We haven't written up who OmniSEO suits yet.

Visit Read the review

Other options worth a look

ToolClient acquisition
SurferSEO
Optimise your content in real time with recommendations based on top-ranking search results.
SEO
From €49/mo yearlyAffiliate link
Sign up on SurferSEO
ToolClient acquisition
Ahrefs
Combines backlink analysis, keyword research, rank tracking and technical audits built on an extensive web index.
SEO
From €27/moFree plan
Sign up on Ahrefs
ToolClient acquisition
SEMrush
Unify keyword research, backlink analysis, technical audits and rank tracking in one dashboard.
SEO
From €112.52/mo yearlyFree planAffiliate link
Sign up on SEMrush
ToolClient acquisition
Frase
Research competitors, draft long-form content and optimise it for Google and generative search.
SEO
From $39/mo yearly
Sign up on Frase
ToolClient acquisition
Otterly.AI
Monitor how your brand appears inside AI search results across ChatGPT, Perplexity, Google AI and Copilot.
SEO
From $25/mo yearly
Sign up on Otterly.AI
ToolClient acquisition
Semrush AI Toolkit
Track how your brand appears in AI search answers and measure your share of voice.
SEO
From €94.94/moAffiliate link
Sign up on Semrush AI Toolkit