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Ahrefs Brand Radar vs Google Business Profile

vs

Two SEO tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Ahrefs Brand Radar comes out ahead. Here is why, point by point.

What the data says

Only Ahrefs Brand Radar has an MCP server, so an AI employee can work in it directly.
In our SEO ranking, Ahrefs Brand Radar places 10 and Google Business Profile 15 of 15.

Side by side

Ahrefs Brand Radar and Google Business Profile compared
At a glance	Ahrefs Brand Radar	Google Business Profile
Starts at	€46.70/mo	Not known yet
Free plan	Yes	Not known yet
API	Yes	Yes
MCP server	Yes	No
Links	Visit	Visit

Plans and pricing

Ahrefs Brand Radar

Brand Radar AIResearch any brand across 450M+ AI prompts and track your own prompts; starts at 179 per month.€179/mo
Custom prompts: BasicTrack your own prompts only, 2,500 checks per month; overage 0.0187 per check.€46.70/mo
Custom prompts: GrowthTrack your own prompts only, 7,000 checks per month; overage 0.014 per check.€93/mo
Custom prompts: ScaleTrack your own prompts only, 25,000 checks per month; overage 0.0093 per check.€234/mo

Google Business Profile

Pricing not in our catalogue yet.

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Ahrefs Brand Radar if…

Marketing and SEO teams that already track search rankings and now want to see how often, and how favourably, AI answer engines mention their brand.

Visit Read the review

Choose Google Business Profile if…

Local and service businesses that want to control how they appear on Google Search and Maps, including opening hours, photos, posts and reviews.

Visit Read the review

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