Skai

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Plan and optimise paid campaigns across retail media, search and social from one platform.

Skai API

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API key. API key; API access on: User role 'Standard' or higher per API docs (role-based); no pricing-tier gating statedSource

MCP server

Address
https://mcp.kenshoo.com/reports-mcpSource
What it is
First-party, vendor-hosted remote MCP servers over the same data core as the REST API; documented in the official developer docs (developers.kenshoo.com / developers.skai.io) and at mcp-guides.skai.io. Reporting MCP (read-only; tools: fetch_report, relevant_columns, get_today, get_change_log, get_competitive_context) at https://mcp.kenshoo.com/reports-mcp (tenant form /reports-mcp/ks1234); Campaign Actions Connector (open beta; bid/budget/status writes at scale with preview and approval) at https://mcp.kenshoo.com/campaign-actions-mcp; Insights Connector (beta; forecasting, Celeste, search-term analysis, AMC). Auth: OAuth 2.0 against login.kenshoo.com (authorization_code + PKCE S256; OAuth client ID NB1XppreF8kHUVpRtrQKksayoedpfatm, secret blank) or a 90-day Personal Access Token sent as Authorization: Bearer with a ks-name header. Supported clients: Claude Code, Claude Desktop, Claude Web, ChatGPT, Cursor, VS Code, Windsurf, Google Gemini. Note: the ChatGPT setup's 'Plus, Pro, Business, Enterprise, or Edu plan' requirement is an OpenAI (client-side) developer-mode requirement, not a Skai plan requirement.

Checked on 2026-10-10 in the developer documentation.

How to automate Skai

API and webhooks

Skai has a developer portal with API documentation. Use the API to pull campaign data into your own warehouse or reporting, next to sales and revenue data. Datahub, its standalone data product, covers the same need if you do not want to build it yourself.

MCP server

Skai offers Agent Connect, an official MCP connector for AI agents. It exposes Skai's unified data, media execution and marketing skills to your own agents. Connect it to an assistant such as Claude to ask how a retail media campaign is pacing, then have the agent suggest a budget change for a person to approve.

Built-in automation

Celeste AI and automated bidding and optimisation rules handle repeat work across channels. Skai Studio lets teams design their own agent workflows on the platform.