Marketo Engage

ME
Adobe's enterprise marketing automation for lead nurturing, scoring and campaign reporting, tied into your CRM.
SummaryFeaturesPricingCompetitors12How to use

Marketo Engage API

Sign in
OAuth 2.0. OAuth 2.0; API access on: All plans include API access; Growth includes 20,000 daily API calls while Select, Prime, and Ultimate include 50,000 daily API callsSource

MCP server

Address
https://marketo-mcp.adobe.io/mcpSource
What it is
Adobe-hosted, fixed public URL (streamable HTTP); credentials sent as X-Marketo-Client-Id/Secret/Munchkin-Id headers. Docs page is not the endpoint.

Checked on 2026-10-10 in the developer documentation.

How to automate Marketo Engage

Native integrations

Start with the CRM sync. Connect Salesforce, Microsoft Dynamics or Veeva so scores, lifecycle stages and deal outcomes flow both ways. A good first rule: when a lead passes your score threshold, create a task for the owner and alert them.

API and webhooks

Marketo has a documented REST API for leads, assets and programmes, with bulk import and export. Use it to push leads from a custom form or to pull campaign results into a report in Google Sheets. Check the daily call quota for your package before you plan a high-volume sync.

MCP server

Adobe has announced an official Marketo Engage MCP server on its product page. Connect it to an AI tool such as Claude and ask which programmes had the lowest conversion last quarter, or have it draft a nurture email from existing assets. Ask your Adobe contact how to get access and what permissions it uses.

No-code automation

Zapier lists a Marketo app. Use it to add new leads from a form or webinar tool that Marketo does not connect to natively.