Marketo Engage vs Omnisend

MEvsOmnisend logo
Marketo Engage is Adobe's B2B marketing automation for larger teams with a CRM and an owner. Omnisend is email, SMS and push marketing for online stores, with a free plan to start.
VisitVisit
The verdictSide by sidePlans and pricingWho each is forOther options

The verdict

This one depends on what you sell, so there is no single winner.

If you are a B2B company with lead volume, a CRM such as Salesforce or Dynamics and someone who will own the platform, I'd pick Marketo Engage. It is built for scoring, routing and attribution that sales trusts.

If you run an online store of any size short of enterprise, I'd pick Omnisend. It starts free, migration is free and the flows work from day one.

A small B2B team without a CRM link or a marketing operations person should look at neither. Marketo is more platform than you need, and Omnisend is aimed at shops. HubSpot or ActiveCampaign are the lighter options.

What the data says
  • Both cover 1 of the 1 features we compared.
  • Only Omnisend has a free plan to start on.
  • Both have an API and an MCP server, so either works with AI employees.
  • In our Marketing automation ranking, Omnisend places 5 and Marketo Engage 4 of 13.

Side by side

Marketo Engage and Omnisend compared
5 points compared
MEMarketo Engage
Omnisend logoOmnisend
Starts atNot known yet$16/mo
Free planNoYes
APIYesYes
MCP serverYesYes
SMS / multi-channelYesYes
Links
Visit
Visit

Plans and pricing

ME

Marketo Engage

Pricing not in our catalogue yet.

Omnisend logo

Omnisend

  • FreeUp to 500 emails and 250 contacts a month, plus 500 web push notifications; no credit card needed.Free
  • StandardStarts at 500 contacts and 6,000 emails; price rises with contacts. Page shows a 30 percent promo for the first 3 months.$16/mo
  • ProStarts at 2,500 contacts with unlimited emails and advanced AI tools; SMS credits are extra, from a low per-message rate.$59/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

ME

Choose Marketo Engage if…

Pick Marketo Engage when marketing operations is a real job in your company and the argument between marketing and sales about lead quality needs ending.

It offers custom data objects, listed with 10 objects and 2 million records, a documented REST API and an official MCP server. Adobe sells four packages, Growth, Select, Prime and Ultimate, and features such as account-based marketing and sandboxes are on some only.

Expect a sales process and a quote shaped by your database, not a self-serve sign-up. Programmes, tokens, smart campaigns and scoring models take time to set up well. Without an owner it turns into an expensive email tool.

VisitRead the review
Omnisend logo

Choose Omnisend if…

Pick Omnisend when you run an online store and want email, SMS and push in one place, with automations that work from day one.

The free plan lets you send real campaigns before you commit, and the team will move your flows, lists and templates from another platform. Support by live chat and email runs around the clock on every plan. Higher plans add product recommendations and a personalised sending time for each contact.

It is not for long B2B sales cycles or custom data models. The free tier excludes SMS, and SMS is billed per message at rates that change by country, so price your main markets first.

VisitRead the review

Other options worth a look

  • Keap logo
    ToolClient acquisition
    Keap
    Consolidates customer management, email marketing, sales pipelines and invoicing into one system for small businesses.

    Marketing automation

    From $249/mo yearlyAffiliate link
    Sign up on Keap
  • Postscript logo
    ToolClient acquisition
    Postscript
    SMS, RCS and email retention marketing for Shopify stores, with flows, opt-in tools and per-message pricing.

    Marketing automation

    From $100/moFree plan
    Sign up on Postscript
  • ActiveCampaign logo
    ToolClient acquisition
    ActiveCampaign
    Automates email, SMS and sales follow-up through visual workflows with a built-in CRM and contact lists.

    Marketing automation

    From $15/moAffiliate link
    Sign up on ActiveCampaign
  • P(
    ToolClient acquisition
    Pardot (Marketing Cloud Account Engagement)
    Salesforce's B2B marketing automation for lead generation, scoring, nurture and sales alignment on top of the CRM.

    Marketing automation

    From €1,250/mo yearly
    Sign up on Pardot (Marketing Cloud Account Engagement)
  • GI
    ToolClient acquisition
    GetResponse Inc.
    Combines AI-powered email marketing with landing pages, webinars, and ecommerce tools to automate customer journeys and nurture leads.

    Marketing automation

    From $15.58/mo yearlyFree plan
    Sign up on GetResponse Inc.
  • SE
    ToolClient acquisition
    Sender
    Sends newsletters, automates behavioral workflows, and delivers transactional emails via drag-and-drop editor with segmentation.

    Marketing automation

    From $6.33/mo yearlyFree plan
    Sign up on Sender