Professional network where B2B founders and sellers research, connect with and reach out to decision-makers.
Playbooks that use it
- Learn where buyers come from by asking them directly and capturing their response in your CRM system.9 chaptersOpen playbook
- Publishing writing and video that earns attention on its own, then compounds as it keeps being found.37 chaptersOpen playbook
- Improving the percentage of prospects who become customers. Small improvements here compound into major revenue gains.8 chaptersOpen playbook
- Managing your sales pipeline and revenue operations so deals don't fall through cracks. RevOps connects the two so forecasts hold up.27 chaptersOpen playbook
- Turn your LinkedIn profile and content into a demand generation channel that builds authority, attracts ideal buyers, and starts conversations at scale.14 chaptersOpen playbook
- Going directly to prospects is often the fastest way to close early revenue. Outbound sales works best when you know who to call and why they should listen.64 chaptersOpen playbook
- Search engine ads (SEA) let you reach people who are already searching for what you sell. It is one of the most predictable channels for early-stage companies.14 chaptersOpen playbook
- Paid advertising on social platforms and display networks turns your budget into awareness and customers. These channels work best when you know your best customer and can measure return.40 chaptersOpen playbook
- Building relationships with complementary companies opens new channels to customers. Partner channels grow faster when there is something in it for both sides.2 chaptersOpen playbook
- A sales call is where deals happen. How you run them shapes your close rate and how fast you grow.9 chaptersOpen playbook
- Configure your sales team's HubSpot workspace so reps sell from one system: pipeline, meetings, sequences, quotes, and dashboards.19 chaptersOpen playbook
- Search engine optimisation (SEO) is getting found in search results without paying for ads. It is free in clicks but takes time and consistency to build.25 chaptersOpen playbook
- A guide for a lean B2B founder to pick two or three lead generation channels and run them deep, instead of ten channels run badly.10 chaptersOpen playbook
- Measuring what works and following data to make better decisions. It tells you which changes are worth keeping and which to drop.22 chaptersOpen playbook
- Your website is your first impression and your sales team rolled into one. What it says and how it feels matters.46 chaptersOpen playbook