Hotjar
Shows visitor behaviour through heatmaps, session recordings and on-site surveys to uncover friction.
Playbooks that use it
- Implement forms, lead magnets, and conversion points strategically so anonymous traffic turns into known contacts you can nurture and qualify.17 chaptersOpen playbook
- Measuring what works and following data to make better decisions. It tells you which changes are worth keeping and which to drop.22 chaptersOpen playbook
- Your website is your first impression and your sales team rolled into one. What it says and how it feels matters.46 chaptersOpen playbook
- A way for a solo B2B founder to close the gap between a lead raising their hand and reaching first value, the leading indicator that predicts revenue weeks ahead.13 chaptersOpen playbook
- Choose one metric matched to your stage and business model to guide growth decisions, not vanity numbers.9 chaptersOpen playbook