Heap

Automatically captures every user interaction on web and mobile apps without pre-defining individual events.

Playbooks that use it

PlaybookClient acquisition Lead generation
Funnel metrics
A guide for a B2B growth lead to the five funnel metrics that actually move revenue, so a dashboard full of numbers points at one thing to fix this week.
9 chapters
PlaybookClient acquisition Marketing funnel
Growth experiments
Create a structured experimentation system that prioritises high-impact tests, produces valid results, and builds institutional knowledge with every cycle.
17 chapters