Google Ads

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Manage paid search and display advertising campaigns, tracking spend, clicks, and conversions by account.
SummaryFeaturesPricingCompetitors5How to usePlaybooks7

Google Ads API

Sign in
OAuth 2.0. OAuth 2.0Source

MCP server

What it is
Google-published (googleads GitHub org, documented on developers.google.com), run locally via pipx or self-hosted on Cloud Run; no fixed endpoint. markifact URL is third party.

Checked on 2026-10-10 in the developer documentation.

How to automate Google Ads

Native integrations

Link Google Ads to Google Analytics so conversions flow back and you can see which campaigns bring qualified leads. Connect your CRM's conversion data too, so bidding learns from real sales.

API and webhooks

The Google Ads API is public. Use it to pull cost, click and conversion data into a reporting tool or a spreadsheet. A concrete idea: send daily spend and cost per lead to Google Sheets and flag campaigns that overshoot your limit.

MCP server

Google publishes an official Google Ads MCP server on GitHub. Connect an assistant and ask which search terms wasted spend last week, then act on the list.

Built-in automation

Smart Bidding is the built-in automation: set a target cost or conversion value and let it bid in real time. Pair it with budget limits so spend stays capped.