The verdict
If you are not yet running paid search, pick Google Ads and nothing else. Set up conversion tracking first, make sure you have a landing page that converts, and test with a small budget.
If you already spend steadily and one person manages several accounts, add Adalysis. The hunt for wasted spend moves from spreadsheets to a daily list of findings. A long free trial lets you see the findings on your own accounts first.
I would not buy Adalysis for one small account. You can check that by eye, and the tool only helps if someone acts on the alerts.
Side by side
| 7 points compared | ||
|---|---|---|
| Starts at | €126/mo | |
| Free plan | No | |
| API | No | Yes |
| MCP server | Yes | Yes |
| Multi-account management | Yes | Yes |
| Rule-based campaign automation | Yes | Yes |
| Sells its own search ad inventory | No | Yes |
| Links |
Plans and pricing
Adalysis
- Adalysis€149/mo
Google Ads
Pricing not in our catalogue yet.
Who each is for
Choose Adalysis if…
Pick Adalysis if Google Ads is already running and the manual checking has become a bottleneck. It suits PPC managers at agencies and in-house teams with several accounts, because every plan has unlimited accounts and users.
You get audits, ad testing, budget forecasts and white-label reports. It also covers Microsoft Ads, but not Meta or LinkedIn.
It has no direct API, only an MCP server. Skip it when you run one small account or when you have nobody to read the alerts.
Choose Google Ads if…
Pick Google Ads if your buyers search for what you sell and you can manage campaigns, keywords and bids on an ongoing basis. Intent is the strength: someone typing a query is closer to buying.
You control the budget and can cap spend at any time, so a small test needs no big commitment. There is a public API and an official MCP server.
Budget time for management and for correct conversion tracking, because Smart Bidding learns from what you report. Cost per click can be high in competitive B2B categories.
Other options worth a look
Automates and optimises paid search campaigns across Google, Microsoft, Amazon, Meta and LinkedIn.
Audits and optimises Google, Microsoft and Meta ad campaigns from one dashboard with alerts and fix suggestions.
Buy search, display and video ads across Bing, Yahoo and other networks on a pay-per-click basis.
Look up the ads any advertiser has shown on Google, with their creatives, formats and regions.