The verdict
If you are new to paid search, start with Google Ads and a small test budget. Make sure conversion tracking works and your landing page can convert. Without those, no tool will help.
Once campaigns are live, and especially if you also advertise on Microsoft or Meta, connect Adzooma. The free plan lets you try it on a real account at no risk. It is most useful when you have several accounts or little platform knowledge, because the findings are in plain language.
If you only run one small campaign and can check it by eye, you may not need Adzooma yet.
Side by side
| 6 points compared | ||
|---|---|---|
| Starts at | $58.33/mo | |
| Free plan | Yes | |
| API | Yes | Yes |
| MCP server | No | Yes |
| Multi-account management | Yes | Yes |
| Sells its own search ad inventory | No | Yes |
| Links |
Plans and pricing
Adzooma
- FreeFree
- Silver$69/mo
- Gold$179/mo
Google Ads
Pricing not in our catalogue yet.
Who each is for
Choose Adzooma if…
Pick Google Ads if your buyers search before they buy and you can manage keywords, negatives and bids continuously. Search intent is the draw, and you can cap spend at any time.
It gives you several campaign types in one account, Smart Bidding and conversion measurement tied to leads or sales. There is a public API and an official MCP server.
Costs are not predictable up front, and cost per click can be high in competitive B2B. Budget time for management or an agency, and set up tracking before you spend.
Choose Google Ads if…
Pick Adzooma when you already advertise and want audits, alerts and client reports without building them by hand. It watches for broken tracking, overspend and disapproved ads across three platforms from one login.
It suits agencies, freelancers and in-house marketers. E-commerce teams get shopping feed fixes and an ad copy optimiser.
It is not a bid engine, so do not expect deep bid automation. Real monitoring and branded reports sit on the paid plans, and API access is unclear outside Enterprise.
Other options worth a look
Automates and optimises paid search campaigns across Google, Microsoft, Amazon, Meta and LinkedIn.
Audits and optimises Google and Microsoft Ads accounts with automated testing and performance alerts.
Buy search, display and video ads across Bing, Yahoo and other networks on a pay-per-click basis.
Look up the ads any advertiser has shown on Google, with their creatives, formats and regions.