Webflow vs Wix

Webflow gives design control and clean code, but takes learning. Wix is the quick, template-led start with bookings, a shop and a free plan. Pick by how much control and how much time you have.

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The verdict Side by side Plans and pricing Who each is for Other options

The verdict

For a small B2B team that wants a marketing site it will keep improving, I'd pick Webflow. Every B2B site I manage runs on Webflow, I can spin up campaign landing pages in hours, and I would choose it again. If you need a site or a small shop this week and have no one to learn a design tool, I'd pick Wix. It also fits if you need built-in bookings. The Webflow cost is time to learn, plus fiddly budgeting with separate site plans and workspace plans. If you start on Wix and outgrow it, plan on a rebuild rather than a migration.

What the data says

Webflow covers more of the features we compared: 4 of 4, against 3.
Both have a free plan, so you can try each before you pay.
Webflow starts lower, at $15/mo against $17.77/mo.
Both have an API and an MCP server, so either works with AI employees.
In our Website ranking, Webflow places 1 and Wix 2 of 11.

Side by side

Webflow and Wix compared
8 points compared	Webflow	Wix
Starts at	$15/mo	$17.77/mo
Free plan	Yes	Yes
API	Yes	Yes
MCP server	Yes	Yes
Built-in CMS / blog	Yes	Yes
Native ecommerce	Yes	Yes
Self-hosting	Yes	No
Visual no-code editor	Yes	Yes
Links	Visit	Visit

Plans and pricing

Webflow

Starter (site plan)Free site on a webflow.io domain with limited CMS, 2 static pages and 1 GB bandwidth.Free
Basic (site plan)Per site: custom domain, 300 static pages, 10 GB bandwidth. Shown as $15 per month billed yearly.$180/yr
Premium (site plan)Per site: full CMS and more bandwidth for content-rich sites. Shown as $25 per month billed yearly.$300/yr
Team (platform plan)Organisation plan at $2,500 per month on an annual contract; adds localization, publishing workflows and priority support.$2,500/mo
Core (workspace plan)Workspace plan for teams: 10 staging sites, code export. Shown as $19 per month billed yearly; extra full seats $39 per month each.$228/yr/seat
Growth (workspace plan)Workspace plan with unlimited staging sites and site-level roles. Shown as $49 per month billed yearly.$588/yr/seat

Wix

FreeFree website on a Wix subdomain with the editor, templates and basic hosting.Free
LightShown as $17.77 per month on yearly billing; 2 GB storage, free domain for one year.$213.24/yr
CoreShown as $29.77 per month on yearly billing; 50 GB storage, accepts payments.$357.24/yr
BusinessShown as $39.77 per month on yearly billing; 100 GB storage, standard eCommerce.$477.24/yr
Business EliteShown as $159.77 per month on yearly billing; unlimited storage, advanced eCommerce, 100 collaborators.$1,917.24/yr

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Webflow if…

Pick Wix if you are a small business, freelancer or solo founder without a developer, and you need a site or small shop live in days. Bookings, payments, a blog, email campaigns and SEO tools are built in, and the free plan lets you try the editor first. Check prices in your own country and match the plan to the features you need. Skip it if you want a design-led marketing site with constant testing, tight performance control or a large custom build. Fine control over code and speed is limited.

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Choose Wix if…

Pick Webflow if you are a marketing team, designer or agency and you want a custom-looking B2B site that you can change quickly. The CMS handles blogs, case studies and resource libraries. Editor mode lets colleagues edit copy without breaking the design. An official MCP server and Data API let other tools work with the site. Expect a steep start, and plan training or have an agency build the structure first. Skip it if you want the fastest start with no learning, or a large online shop.

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