Sellfy vs Wix

Sellfy is a focused store for creators selling files and subscriptions. Wix is a general site builder with a shop, bookings and a free plan. Pick by whether you need a store or a whole site.

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The verdict Side by side Plans and pricing Who each is for Other options

The verdict

If you are a creator who just wants to sell files or subscriptions to an existing audience, I'd pick Sellfy. It is the shorter route to a first sale. If you are a small business that needs a proper site with pages, a blog, bookings and a shop, I'd pick Wix. Wix also has a free plan, so you can try the editor before spending anything, which Sellfy does not offer. Read the Wix plan comparison against the features you need, because payments and ecommerce depth depend on the plan. Sellfy plans depend on annual sales volume instead.

What the data says

Both cover 2 of the 2 features we compared.
Only Wix has a free plan to start on.
Wix starts lower, at $17.77/mo against $22/mo.
In our Website ranking, Wix places 2 and Sellfy 8 of 11.

Side by side

Sellfy and Wix compared
6 points compared	Sellfy	Wix
Starts at	$22/mo	$17.77/mo
Free plan	No	Yes
API	Yes	Yes
MCP server	Not known yet	Yes
Native ecommerce	Yes	Yes
Visual no-code editor	Yes	Yes
Links	Visit	Visit

Plans and pricing

Sellfy

StarterUp to $10k in sales per year; $29 monthly or $22 per month billed yearly; 0% transaction fees.$29/mo
BusinessUp to $50k in sales per year; $79 monthly or $59 per month billed yearly; adds upselling and affiliates.$79/mo
PremiumUp to $200k in sales per year; $159 monthly or $119 per month billed yearly; priority support.$159/mo

Wix

FreeFree website on a Wix subdomain with the editor, templates and basic hosting.Free
LightShown as $17.77 per month on yearly billing; 2 GB storage, free domain for one year.$213.24/yr
CoreShown as $29.77 per month on yearly billing; 50 GB storage, accepts payments.$357.24/yr
BusinessShown as $39.77 per month on yearly billing; 100 GB storage, standard eCommerce.$477.24/yr
Business EliteShown as $159.77 per month on yearly billing; unlimited storage, advanced eCommerce, 100 collaborators.$1,917.24/yr

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Sellfy if…

Pick Sellfy if your business is a handful of digital products, and you want delivery done properly. It handles large downloads, subscriptions and print-on-demand, with PDF stamping and download limits to cut unauthorised sharing. Zapier and webhooks give you a way to connect other tools. It suits a creator with an audience on YouTube, a newsletter or social channels. Skip it if you want a full website with several pages, or if you need bookings. The store is the product, and the builder has a ceiling on layout and checkout logic.

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Choose Wix if…

Pick Wix if you are a small business, freelancer or solo founder with no developer who needs a working site, and perhaps a shop or bookings, live this week. The AI builder and the drag-and-drop editor let you start fast and still adjust by hand. Payments, a blog and email campaigns are built in, and there is a REST API and an official MCP server if you later want to extend it. Skip it if you only sell downloads, or if you plan a marketing site that will be tested and tuned all the time. Control over code and speed is limited.

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