The verdict
If your buyers research your category in identifiable communities, pick Reddit Ads. It suits technical and niche topics, and you can reach buyers when they are asking the question you answer.
If your buyers follow live conversations and you can react quickly, pick X Ads. It suits a B2B brand or media team with timely content, such as a launch or an event.
If both apply, run a capped test on each for the same goal. Reddit asks more of your writing and X asks more of your speed. Reach on X has shifted over the years, so start small. Neither is usually a first paid channel.
Side by side
| At a glance | ||
|---|---|---|
| Starts at | ||
| Free plan | No | |
| API | Yes | Yes |
| MCP server | No | No |
| Links |
Plans and pricing
Reddit Ads
Pricing not in our catalogue yet.
X Ads
Pricing not in our catalogue yet.
Who each is for
Choose Reddit Ads if…
Pick Reddit Ads when you can write for a community and your product is discussed there. Formats include image, video and carousel ads and Conversation Ads that sit in the thread.
There is a small minimum daily budget per ad group, so cap your first campaigns. New advertisers are sometimes offered ad credit, so check the current offer in Ads Manager.
The Ads API is public and uses OAuth2, which helps with reporting and campaign management. Attribution is often indirect, because Reddit works as a research channel, so look at assisted conversions as well as last-click.
Choose X Ads if…
Pick X Ads when your audience is active on X and you have content tied to timely topics. Promoted posts, carousels, product ads and native lead forms are available.
There is no minimum budget, which makes it a cheap way to test. It also has fewer integrations than the big ad platforms, so check that your analytics tool and CRM can take its conversion data.
The Ads API is gated. You submit an access form and wait for a review of up to about three business days. Allow for that if you want reporting or lead export automated.
Other options worth a look
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