Publer vs Sprout Social

Two Organic social tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Publer comes out ahead. Here is why, point by point.

What the data says

Both cover 12 of the 12 features we compared.
Only Publer has a free plan to start on.
Publer starts lower, at $5/mo against $79/mo.
Both have an API and an MCP server, so either works with AI employees.
In our Organic social ranking, Publer places 5 and Sprout Social 3 of 14.

Side by side

Publer and Sprout Social compared
16 points compared	Publer	Sprout Social
Starts at	$5/mo	$79/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	Yes	Yes
AI content assistant	Yes	Yes
AI post drafting	Yes	Yes
Analytics & reporting	Yes	Yes
Best time to post	Yes	Yes
Bulk post upload	Yes	Yes
Competitor benchmarking	Yes	Yes
Link in bio page	Yes	Yes
Multi-network publishing	Yes	Yes
Post approval workflow	Yes	Yes
Post scheduling & queues	Yes	Yes
Team collaboration	Yes	Yes
Unified social inbox	Yes	Yes
Links	Visit	Visit

Plans and pricing

Publer

FreeFree forever for one user: 1 workspace, 3 social accounts (no X), 10 scheduled posts per account.Free
ProfessionalFrom $5 per month for 1 social account, plus $4 per extra account; unlimited scheduling and X support.$5/mo
BusinessFrom $10 per month for 1 social account; adds analytics, AI, approvals, and API and MCP access.$10/mo

Sprout Social

EssentialsPer seat; $99 per month billed monthly, $79 per month billed annually.$99/mo/seat
StandardPer seat; $199 per month billed annually, monthly price not shown.$2,388/yr/seat
ProfessionalPer seat; $299 per month billed annually, monthly price not shown.$3,588/yr/seat
AdvancedPer seat; $399 per month billed annually, monthly price not shown.$4,788/yr/seat

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Publer if…

Small teams, creators and agencies that post to several social networks and want one calendar, bulk scheduling and client workspaces without paying for a full social suite.

Visit Read the review

Choose Sprout Social if…

Mid-market and enterprise marketing teams managing several brands or many profiles that need publishing, a shared inbox, listening and reporting in one social platform with collaboration workflows.

Visit Read the review

Other options worth a look

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Metricool
Schedule social posts, analyse engagement, and manage paid campaigns across multiple platforms in one place.
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From €16/mo yearlyFree plan
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Hootsuite
Schedules posts, monitors conversations and reports on performance across multiple social media networks.
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From $99/mo yearly
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Later
Schedules and publishes visual content across Instagram, TikTok, Facebook, Pinterest, LinkedIn and more.
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From $18.75/mo yearlyAffiliate link
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Buffer
Schedules and publishes social media posts across multiple platforms from one dashboard with team approval workflows.
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From $5/mo yearlyFree plan
Sign up on Buffer
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SocialPilot
Schedule, publish and manage social media across multiple channels and analyse performance from one dashboard.
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From €16.15/mo yearly
Sign up on SocialPilot
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Taplio
Create, schedule and analyse LinkedIn posts with AI to build your personal brand and generate leads.
Organic social
From $32/mo yearlyAffiliate link
Sign up on Taplio