Post approval workflow
Let a manager or client review, approve or reject drafts before they can be published.
On this pageWhat it is
What it is
An approval workflow puts a check between writing and publishing. A team member prepares a post, and someone else, such as a manager, a client or a legal reviewer, has to approve it before it can be scheduled. Reviewers can usually comment or request changes. Buffer, Hootsuite, Sprout Social and SocialPilot are among the tools that list it.
Why it matters
A single mistaken post can cause real damage, and it is easier to prevent than to repair. Approval matters for agencies working for clients, for regulated industries and for teams with several contributors. A single person managing their own accounts does not need it, and it only adds steps.
What to check
- Can you set different approval steps for different people or accounts.
- Can reviewers approve without needing a full paid seat.
- Does it keep a record of who approved what and when.
- Can the approver see exactly how the post will look on each network.
Tools with Post approval workflow
Schedule social posts, analyse engagement, and manage paid campaigns across multiple platforms in one place.
Schedules posts, monitors conversations and reports on performance across multiple social media networks.
Manage publishing, engagement, analytics, and social listening across brands from one dashboard.
Schedules and publishes visual content across Instagram, TikTok, Facebook, Pinterest, LinkedIn and more.
Schedules, publishes and analyses social media content across multiple platforms from one calendar.
Schedules and publishes social media posts across multiple platforms from one dashboard with team approval workflows.
Schedule, publish and manage social media across multiple channels and analyse performance from one dashboard.