Plausible Analytics vs Trackdesk

Pick Plausible if you run a marketing site, a blog or a set of landing pages and your main questions are where visitors come from and what makes them convert. It suits small marketing teams, SaaS companies and agencies who find Google Analytics heavy and who want to avoid a cookie banner. It is open source, so you can run the Community Edition yourself if you have the skills, though most teams will choose the hosted service. Know the ceiling: it will not give you user-level journeys inside an app, and the bill follows your pageviews.

Pick Trackdesk if partners are already a real sales channel for you. It suits SaaS companies, online shops and other businesses with an affiliate programme that has volume and some complexity. It handles several commission models, fraud checks and automated payouts, and one account can run several brands and regions. It connects to billing and shop systems such as Stripe and Shopify. It is too much for a first test, and there is a trial but no free plan, so try it with a real offer and a real billing connection.