Metricool vs Publer

Two Organic social tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.

What the data says

Both cover 12 of the 12 features we compared.
Both have a free plan, so you can try each before you pay.
Both have an API and an MCP server, so either works with AI employees.
In our Organic social ranking, Metricool places 1 and Publer 5 of 14.

Side by side

Metricool and Publer compared
16 points compared	Metricool	Publer
Starts at	€16/mo	$5/mo
Free plan	Yes	Yes
API	Yes	Yes
MCP server	Yes	Yes
AI content assistant	Yes	Yes
AI post drafting	Yes	Yes
Analytics & reporting	Yes	Yes
Best time to post	Yes	Yes
Bulk post upload	Yes	Yes
Competitor benchmarking	Yes	Yes
Link in bio page	Yes	Yes
Multi-network publishing	Yes	Yes
Post approval workflow	Yes	Yes
Post scheduling & queues	Yes	Yes
Team collaboration	Yes	Yes
Unified social inbox	Yes	Yes
Links	Visit	Visit

Plans and pricing

Metricool

FreeOne brand, up to 20 scheduled posts a month, 5 competitor profiles and 30 days of analytics.Free
StarterFrom 5 brands at 20 per month (16 per month billed annually); 10 brands is 37 per month.€20/mo
AdvancedFrom 15 brands at 54 per month (43 per month billed annually); up to 50 brands, teams, approvals and API access.€54/mo

Publer

FreeFree forever for one user: 1 workspace, 3 social accounts (no X), 10 scheduled posts per account.Free
ProfessionalFrom $5 per month for 1 social account, plus $4 per extra account; unlimited scheduling and X support.$5/mo
BusinessFrom $10 per month for 1 social account; adds analytics, AI, approvals, and API and MCP access.$10/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Metricool if…

Social media managers, small marketing teams and agencies who run several brands and want planning, analytics and client reports in one dashboard instead of five logins.

Visit Read the review

Choose Publer if…

Small teams, creators and agencies that post to several social networks and want one calendar, bulk scheduling and client workspaces without paying for a full social suite.

Visit Read the review

Other options worth a look

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Hootsuite
Schedules posts, monitors conversations and reports on performance across multiple social media networks.
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Sprout Social
Manage publishing, engagement, analytics, and social listening across brands from one dashboard.
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Later
Schedules and publishes visual content across Instagram, TikTok, Facebook, Pinterest, LinkedIn and more.
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Buffer
Schedules and publishes social media posts across multiple platforms from one dashboard with team approval workflows.
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From $5/mo yearlyFree plan
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SocialPilot
Schedule, publish and manage social media across multiple channels and analyse performance from one dashboard.
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From €16.15/mo yearly
Sign up on SocialPilot
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Taplio
Create, schedule and analyse LinkedIn posts with AI to build your personal brand and generate leads.
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From $32/mo yearlyAffiliate link
Sign up on Taplio