The verdict
For a small B2B team running webinars as a regular channel, pick Livestorm. It is built for that job, you can test it on a free plan, it hosts data in the EU, and its pricing follows your audience, not your team size.
If your team is standardised on Zoom, your audience knows it, and you need large broadcasts such as town halls, pick Zoom Webinars. Your hosts already know the interface, and there is no second tool to learn.
I'd pick Livestorm for most readers of this site. If you are on Zoom and are unsure, run the same test webinar in both and compare how registrant data reaches your CRM.
Side by side
| 13 points compared | ||
|---|---|---|
| Starts at | €83.33/mo | €61.33/mo |
| Free plan | Yes | No |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Automated / evergreen webinars | Yes | Yes |
| Breakout rooms | Yes | Yes |
| Browser-based (no download) | Yes | Yes |
| Engagement analytics | Yes | Yes |
| Live polls and Q&A | Yes | Yes |
| Multi-session agenda | Yes | Yes |
| On-demand replay | Yes | Yes |
| Registration & landing pages | Yes | Yes |
| Simulcast to social channels | Yes | Yes |
| Links |
Plans and pricing
Livestorm
- FreeFree
- Pro€1,000/yr
Zoom Webinars
- Webinars€82/mo/seat
- Webinars Plus€91/mo/seat
- Events€137/mo/seat
Who each is for
Choose Livestorm if…
Pick Livestorm if webinars are a repeat channel and you care where attendee data is stored. Livestorm lists native integrations with HubSpot, Salesforce, Marketo and Pardot, and there is a public API with webhooks and an official MCP server.
A webinar that worked live can run again on autopilot, because live, on-demand and automated sessions sit in one product.
Check the credit model before you buy. Each unique attendee uses one per session, live or on demand, so it suits a few big events better than many small ones. The free plan is small, the Pro plan caps session length, and the API needs enabling through support.
Choose Zoom Webinars if…
Pick Zoom Webinars if you already use Zoom every day and need to broadcast to large audiences. Marketing teams can run lead-generation webinars, and enterprises can run town halls and company announcements.
Production Studio gives you layouts and scene switching without a crew, and the AI chapters, highlights and clips from recordings help with follow-up. Simulive plays pre-recorded content as a live event.
Check the cost, because it is priced per host on top of a Zoom licence. Multi-stage events, ticketing and sponsor features need the Events tier. If webinars are a core marketing channel and you are not on Zoom, compare a dedicated platform first.
Other options worth a look
Hosts webinars and virtual events at scale with a browser interface that requires no attendee downloads.
Hosts live and pre-recorded webinars with branded registration pages, automated invitations and post-event analytics.
Runs in-person, virtual and hybrid events with registration, streaming, audience engagement tools and post-event analytics.