The verdict
For a small B2B team, I'd pick LinkedIn Ads as the first paid test if your buyers are identifiable by role. It is the more predictable way to reach the right person. I'd add Reddit Ads second, when your category is discussed in communities that you can name and you can write native-sounding copy. If you sell to a broad audience with no clear community, skip Reddit. If your Google and Meta costs keep rising, Reddit is a cheap way to find a different kind of intent. Give each channel the same goal and a capped budget, then compare.
Side by side
| At a glance | ||
|---|---|---|
| Starts at | ||
| Free plan | No | No |
| API | Yes | Yes |
| MCP server | No | |
| Links |
Plans and pricing
LinkedIn Ads
Pricing not in our catalogue yet.
Reddit Ads
Pricing not in our catalogue yet.
Who each is for
Choose LinkedIn Ads if…
Pick LinkedIn Ads if your buyers are defined by role or company, such as heads of finance or procurement leads in one industry. The audience is the product here. It offers feed ads, messages, text ads and personalised dynamic ads, plus conversion tracking and a documented Marketing API. The cost is the trade-off, and there is no published rate card, so you learn real prices in a live account. Check the audience size before you launch, because a narrow audience gives small volumes.
Choose Reddit Ads if…
Pick Reddit Ads if your product is discussed in technical, niche or hobby communities, and you can write ads that read like an honest answer instead of a banner. You pay for ad spend only, with no subscription, and a small minimum daily budget per ad group. Targeting goes down to a single subreddit, and Conversation Ads sit in the flow of a thread. Read the communities first, because an ad that ignores their culture gets downvoted. Reach is smaller than Google or Meta.
Other options worth a look
Automate bid management and creative testing across Facebook and Instagram ad campaigns using AI.
Automates bidding and budgets across Meta, Google Ads, TikTok and Snapchat with rule-based triggers.
Run and manage Facebook and Instagram advertising campaigns directly from Meta's native platform.
Create, target and measure video advertising campaigns to reach audiences on the TikTok platform.
Runs paid campaigns on X, formerly Twitter, to reach audiences by interest, keyword and follower lookalikes.