The verdict
On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.
What the data says
- Both have a free plan, so you can try each before you pay.
- HubSpot starts lower, at $7/mo against $39/mo.
- Both have an API and an MCP server, so either works with AI employees.
- In our CRM ranking, HubSpot places 3 and Surfe 11 of 20.
Side by side
Plans and pricing
HubSpot
- FreeFree for up to 2 users, no credit card needed.Free
- StarterSeen as $7 per seat per month billed annually (promo), regular $20 monthly. Includes 500 HubSpot Credits.$20/mo/seat
- ProfessionalPer seat, 3,000 HubSpot Credits, and a $1,500 one-time onboarding fee is required.$100/mo/seat
- EnterprisePer seat billed annually (shown per month), 5,000 HubSpot Credits, and a $3,500 one-time onboarding fee is required.$150/yr/seat
Surfe
- Free20 email and 5 mobile credits a month, basic search and limited CRM sync.Free
- EssentialPer user; $49 monthly or $39 per month billed annually; 150 email and 50 mobile credits.$49/mo/seat
- ProPer user; $89 monthly or $79 per month billed annually; 1,000 email and 100 mobile credits.$89/mo/seat
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose HubSpot if…
B2B teams, from solo founders to mid-market companies, that want CRM, marketing, sales and service on one shared contact database and prefer to start on the free tier and upgrade deliberately.
Choose Surfe if…
Sales teams, SDRs and RevOps running LinkedIn-led outbound who want verified emails, phone numbers and buying signals synced into HubSpot, Pipedrive or Salesforce without manual copying.
Other options worth a look
Tool·Client acquisitionManages contacts, leads, opportunities and pipelines with deep customisation and automation for B2B sales teams.CRM
From €25/moFree plan
Tool·Client acquisitionManages contacts, deals and pipelines for B2B sales teams with built-in phone and AI lead scoring.CRM
From $9/mo yearlyAffiliate link
Tool·Client acquisitionDedicated customer relationship management platform for sales teams managing leads, deals and pipelines.CRM
From $13/mo yearlyAffiliate link
Tool·Client acquisitionManage your sales pipeline visually with drag-and-drop deals, contact management and workflow automation.CRM
From €14/mo yearlyAffiliate link
Tool·Client acquisitionCentralise contacts and deal pipelines in a spreadsheet-like CRM with automatic data enrichment.CRM
From €22/mo yearlyAffiliate link
Tool·Client acquisitionBuild a flexible CRM that mirrors exactly how you sell, not how a vendor says you should.CRM
From €31/mo yearlyFree plan