Hootsuite vs Publer

Two Organic social tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Publer comes out ahead. Here is why, point by point.

What the data says

Both cover 12 of the 12 features we compared.
Only Publer has a free plan to start on.
Publer starts lower, at $5/mo against $99/mo.
Both have an API and an MCP server, so either works with AI employees.
In our Organic social ranking, Publer places 5 and Hootsuite 2 of 14.

Side by side

Hootsuite and Publer compared
16 points compared	Hootsuite	Publer
Starts at	$99/mo	$5/mo
Free plan	No	Yes
API	Yes	Yes
MCP server	Yes	Yes
AI content assistant	Yes	Yes
AI post drafting	Yes	Yes
Analytics & reporting	Yes	Yes
Best time to post	Yes	Yes
Bulk post upload	Yes	Yes
Competitor benchmarking	Yes	Yes
Link in bio page	Yes	Yes
Multi-network publishing	Yes	Yes
Post approval workflow	Yes	Yes
Post scheduling & queues	Yes	Yes
Team collaboration	Yes	Yes
Unified social inbox	Yes	Yes
Links	Visit	Visit

Plans and pricing

Hootsuite

StandardUp to 10 social accounts; $99 per user per month billed annually.$1,188/yr/seat
ProfessionalUnlimited social accounts; $199 per user per month billed annually.$2,388/yr/seat
AdvancedTeam approvals and routing; shown as up to $399 per user per month billed annually.$4,788/yr/seat

Publer

FreeFree forever for one user: 1 workspace, 3 social accounts (no X), 10 scheduled posts per account.Free
ProfessionalFrom $5 per month for 1 social account, plus $4 per extra account; unlimited scheduling and X support.$5/mo
BusinessFrom $10 per month for 1 social account; adds analytics, AI, approvals, and API and MCP access.$10/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Hootsuite if…

Social media managers, marketing teams and agencies who publish and monitor several social networks, accounts or brands and need scheduling, a shared inbox, listening and reporting in one place.

Visit Read the review

Choose Publer if…

Small teams, creators and agencies that post to several social networks and want one calendar, bulk scheduling and client workspaces without paying for a full social suite.

Visit Read the review

Other options worth a look

ToolClient acquisition
Metricool
Schedule social posts, analyse engagement, and manage paid campaigns across multiple platforms in one place.
Organic social
From €16/mo yearlyFree plan
Sign up on Metricool
ToolClient acquisition
Sprout Social
Manage publishing, engagement, analytics, and social listening across brands from one dashboard.
Organic social
From $79/mo yearly
Sign up on Sprout Social
ToolClient acquisition
Later
Schedules and publishes visual content across Instagram, TikTok, Facebook, Pinterest, LinkedIn and more.
Organic social
From $18.75/mo yearlyAffiliate link
Sign up on Later
ToolClient acquisition
Buffer
Schedules and publishes social media posts across multiple platforms from one dashboard with team approval workflows.
Organic social
From $5/mo yearlyFree plan
Sign up on Buffer
ToolClient acquisition
SocialPilot
Schedule, publish and manage social media across multiple channels and analyse performance from one dashboard.
Organic social
From €16.15/mo yearly
Sign up on SocialPilot
ToolClient acquisition
Taplio
Create, schedule and analyse LinkedIn posts with AI to build your personal brand and generate leads.
Organic social
From $32/mo yearlyAffiliate link
Sign up on Taplio