Hootsuite vs Later

Two Organic social tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Hootsuite comes out ahead. Here is why, point by point.

What the data says

Both cover 13 of the 13 features we compared.
Later starts lower, at $18.75/mo against $99/mo.
In our Organic social ranking, Hootsuite places 2 and Later 4 of 14.

Side by side

Hootsuite and Later compared
17 points compared	Hootsuite	Later
Starts at	$99/mo	$18.75/mo
Free plan	No	No
API	Yes	Not known yet
MCP server	Yes	Not known yet
AI content assistant	Yes	Yes
AI post drafting	Yes	Yes
Analytics & reporting	Yes	Yes
Best time to post	Yes	Yes
Bulk post upload	Yes	Yes
Competitor benchmarking	Yes	Yes
Link in bio page	Yes	Yes
Multi-network publishing	Yes	Yes
Post approval workflow	Yes	Yes
Post scheduling & queues	Yes	Yes
Social listening	Yes	Yes
Team collaboration	Yes	Yes
Unified social inbox	Yes	Yes
Links	Visit	Visit

Plans and pricing

Hootsuite

StandardUp to 10 social accounts; $99 per user per month billed annually.$1,188/yr/seat
ProfessionalUnlimited social accounts; $199 per user per month billed annually.$2,388/yr/seat
AdvancedTeam approvals and routing; shown as up to $399 per user per month billed annually.$4,788/yr/seat

Later

Starter1 social set (8 profiles), 1 user; $18.75 per month billed yearly.$25/mo
Growth2 social sets (16 profiles), 2 users; $37.50 per month billed yearly.$50/mo
Scale6 social sets (48 profiles), 4 users; $82.50 per month billed yearly.$110/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Hootsuite if…

Social media managers, marketing teams and agencies who publish and monitor several social networks, accounts or brands and need scheduling, a shared inbox, listening and reporting in one place.

Visit Read the review

Choose Later if…

Social media managers and small marketing teams who plan visual content for Instagram, TikTok and other platforms and want scheduling, analytics and a link in bio page in one tool.

Visit Read the review

Other options worth a look

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Metricool
Schedule social posts, analyse engagement, and manage paid campaigns across multiple platforms in one place.
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Sprout Social
Manage publishing, engagement, analytics, and social listening across brands from one dashboard.
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Publer
Schedules, publishes and analyses social media content across multiple platforms from one calendar.
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From $5/moFree plan
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Buffer
Schedules and publishes social media posts across multiple platforms from one dashboard with team approval workflows.
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From $5/mo yearlyFree plan
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SocialPilot
Schedule, publish and manage social media across multiple channels and analyse performance from one dashboard.
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From €16.15/mo yearly
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Taplio
Create, schedule and analyse LinkedIn posts with AI to build your personal brand and generate leads.
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From $32/mo yearlyAffiliate link
Sign up on Taplio