The verdict
If your team already uses Zoom every day and your audience knows it, pick Zoom Webinars. Your hosts already know the interface, and you can add the broadcast side without a second vendor.
If you do not use Zoom, or you need payments for paid events and certifications, pick GoTo Webinar. It is also the natural pick if you already use other GoTo products.
This truly depends on your stack. For a small B2B team starting fresh, I'd compare both with a browser-based tool such as Livestorm before you commit, since GoTo's pricing is not clearly listed and Zoom's cost depends on your tier and host count.
Side by side
| 12 points compared | ||
|---|---|---|
| Starts at | $69/mo | €61.33/mo |
| Free plan | No | No |
| API | Yes | Yes |
| MCP server | No | Yes |
| Automated / evergreen webinars | Yes | Yes |
| Breakout rooms | Yes | Yes |
| Browser-based (no download) | Yes | Yes |
| Engagement analytics | Yes | Yes |
| Live polls and Q&A | Yes | Yes |
| On-demand replay | Yes | Yes |
| Paid ticketing | Yes | Yes |
| Registration & landing pages | Yes | Yes |
| Links |
Plans and pricing
GoTo Webinar
- Reach$828/yr
Zoom Webinars
- Webinars€82/mo/seat
- Webinars Plus€91/mo/seat
- Events€137/mo/seat
Who each is for
Choose GoTo Webinar if…
Pick GoTo Webinar if you are a corporate training team or a marketing team running regular webinars and you are not tied to Zoom. You get branded registration, automated invitations and reminders, and attendance reports, with sync to HubSpot, Salesforce Pardot and Marketo.
The paid-event payments and certification features suit training providers. Practice mode lets you rehearse before you go live.
The buying process is a sales conversation, and the interface can feel heavier than newer browser tools. Ask for a quote against your attendee numbers and sessions per year, and run a trial event with a colleague before you invite customers.
Choose Zoom Webinars if…
Pick Zoom Webinars if you are a marketing team or event organiser already on Zoom. You want lead-generation webinars, town halls or large online events with registration and recordings.
Production Studio gives you custom layouts without a crew, and the AI clips from your recordings make follow-up content easy. A high attendee ceiling suits big broadcasts, with the tier deciding the exact capacity.
Check the cost before you budget. It is priced per host on top of a Zoom licence. Simulive and AI event pages come with Webinars Plus, and multi-stage events, ticketing and sponsor features need the Events tier. Pick the tier by the features you will use.
Other options worth a look
Hosts webinars and virtual events at scale with a browser interface that requires no attendee downloads.
Host live, on-demand and automated webinars with registration pages, engagement tools and CRM integrations included.
Runs in-person, virtual and hybrid events with registration, streaming, audience engagement tools and post-event analytics.