Framer vs Wix

Framer suits designers and marketers who want a sharp, fast-changing company site. Wix suits small businesses wanting a site with bookings and a shop on one bill.

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The verdict Side by side Plans and pricing Who each is for Other options

The verdict

For a small B2B team whose website is mostly about positioning, content and generating leads, I'd pick Framer. You can change a headline or build a campaign page the same day, and it avoids a template feel.

For a business that needs the site to take bookings or run a simple shop, pick Wix. Those tools are built in, so you avoid gluing together separate services.

I'd not pick Wix for a design-led site that will be tested and tuned constantly, since control over code and speed is limited. I'd not pick Framer when the site needs bookings or a real catalogue.

Both mean a rebuild if you leave later. Check the plan limits first. Wix prices vary by country, so check the price where you live.

What the data says

Wix covers more of the features we compared: 3 of 4, against 2.
Both have a free plan, so you can try each before you pay.
Framer starts lower, at $10/mo against $17.77/mo.
In our Website ranking, Wix places 2 and Framer 5 of 11.

Side by side

Framer and Wix compared
8 points compared	Framer	Wix
Starts at	$10/mo	$17.77/mo
Free plan	Yes	Yes
API	Yes	Yes
MCP server	Not known yet	Yes
Built-in CMS / blog	Yes	Yes
Native ecommerce	No	Yes
Self-hosting	No	No
Visual no-code editor	Yes	Yes
Links	Visit	Visit

Plans and pricing

Framer

FreeFree Framer domain, 500 AI credits, 1 GB bandwidth.Free
BasicSite plan with custom domain, 2 CMS collections and 50 GB bandwidth; yearly option exists but amount not read.$10/mo
ProSite plan with 10 CMS collections and 100 GB bandwidth; extra editors 20 per seat per month.$30/mo

Wix

FreeFree website on a Wix subdomain with the editor, templates and basic hosting.Free
LightShown as $17.77 per month on yearly billing; 2 GB storage, free domain for one year.$213.24/yr
CoreShown as $29.77 per month on yearly billing; 50 GB storage, accepts payments.$357.24/yr
BusinessShown as $39.77 per month on yearly billing; 100 GB storage, standard eCommerce.$477.24/yr
Business EliteShown as $159.77 per month on yearly billing; unlimited storage, advanced eCommerce, 100 collaborators.$1,917.24/yr

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Framer if…

Pick Framer when design quality matters and the owners of the site are designers or marketers. It suits teams who want to build, publish and change their own company website without waiting for a developer.

Hosting and CMS come with it, and the free plan lets you build before you pay. Developers can add React code components, and the vendor lists a Server API.

Watch growth. Pricing is per site, extra editors are charged per seat, and pages, CMS collections and bandwidth have plan limits. Localisation and A/B testing are add-ons. It is not built for stores or apps, and a Framer site cannot be exported and run elsewhere.

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Choose Wix if…

Pick Wix when you need a site that takes bookings or sells things, and you have no developer and no wish to manage servers. It suits small businesses, freelancers and solo founders who want one login and one bill.

There is an AI site builder, a drag-and-drop editor, more than 2,000 templates according to the vendor and a free plan. An official MCP server and a REST API are available if you want to extend the site.

Check the plan comparison, because many useful tools sit on higher plans. Control over code and performance is limited, and moving off Wix later means rebuilding the site.

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Other options worth a look

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Webflow
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Squarespace
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Shopify
Hosted online store platform that handles products, checkout, payments and orders for businesses selling online.
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Carrd
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BigCommerce
Hosted e-commerce platform for online stores, with B2B features, open APIs and plans tied to your sales volume.
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Sellfy
Sells digital products, subscriptions and physical goods from a simple online storefront with checkout built in.
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From $22/mo yearlyAffiliate link
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