Folk vs Nutshell

Two CRM tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Folk comes out ahead. Here is why, point by point.

What the data says

Both cover 6 of the 7 features we compared.
Only Folk has an MCP server, so an AI employee can work in it directly.
In our CRM ranking, Folk places 6 and Nutshell 4 of 20.

Side by side

Folk and Nutshell compared
11 points compared	Folk	Nutshell
Starts at	€22/mo	$13/mo
Free plan	Not known yet	No
API	Yes	Yes
MCP server	Yes	No
Built-in calling	No	Yes
Contact enrichment	Yes	Yes
Custom objects	Yes	No
Email sequences	Yes	Yes
Gmail or Outlook sidebar	Yes	Yes
WhatsApp messaging	Yes	Yes
Workflow automation	Yes	Yes
Links	Visit	Visit

Plans and pricing

Folk

StandardPer member; unlimited members on all plans.€27/mo/seat
PremiumPer member, most popular tier.€54/mo/seat
EnterprisePer member, 'from' price; annual billing from 67 per member per month.€83/mo/seat

Nutshell

FoundationPer user per month. Annual billing shown as $13 per user per month.$19/mo/seat
GrowthPer user per month. Annual billing shown as $25 per user per month.$32/mo/seat
ProPer user per month. Annual billing shown as $42 per user per month.$49/mo/seat
BusinessPer user per month. Annual billing shown as $59 per user per month.$67/mo/seat
EnterprisePer user per month. Annual billing shown as $79 per user per month.$89/mo/seat

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Folk if…

Small sales teams, agencies and founders who sell themselves and want a simple relationship-focused CRM syncing Gmail, Outlook and LinkedIn, with enrichment and email outreach in the same place.

Visit Read the review

Choose Nutshell if…

Small and mid-sized B2B sales teams that want a CRM with email, quotes and light marketing automation in one tool, and do not have an admin to run it.

Visit Read the review

Other options worth a look

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Salesforce
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HubSpot
Combines CRM, marketing, sales and customer service around a shared contact database with a free tier.
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From $7/mo yearlyFree plan
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Pipedrive
Manage your sales pipeline visually with drag-and-drop deals, contact management and workflow automation.
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Attio
Build a flexible CRM that mirrors exactly how you sell, not how a vendor says you should.
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From €31/mo yearlyFree plan
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Zoho CRM
Sales management system for leads, deals and customers with built-in forecasting and workflow automation.
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From €14/mo yearlyFree plan
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