The verdict
On the data we hold, Freshsales comes out ahead. Here is why, point by point.
What the data says
- Freshsales covers more of the features we compared: 7 of 7, against 6.
- Both have an API and an MCP server, so either works with AI employees.
- In our CRM ranking, Freshsales places 2 and Folk 6 of 20.
Side by side
| 11 points compared | ||
|---|---|---|
| Starts at | €22/mo | $9/mo |
| Free plan | Not known yet | No |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Built-in calling | No | Yes |
| Contact enrichment | Yes | Yes |
| Custom objects | Yes | Yes |
| Email sequences | Yes | Yes |
| Gmail or Outlook sidebar | Yes | Yes |
| WhatsApp messaging | Yes | Yes |
| Workflow automation | Yes | Yes |
| Links |
Plans and pricing
Folk
- StandardPer member; unlimited members on all plans.€27/mo/seat
- PremiumPer member, most popular tier.€54/mo/seat
- EnterprisePer member, 'from' price; annual billing from 67 per member per month.€83/mo/seat
Freshsales
- Growth9 per user per month billed annually.$108/yr/seat
- Pro39 per user per month billed annually.$468/yr/seat
- Enterprise59 per user per month billed annually.$708/yr/seat
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Folk if…
Small sales teams, agencies and founders who sell themselves and want a simple relationship-focused CRM syncing Gmail, Outlook and LinkedIn, with enrichment and email outreach in the same place.
Choose Freshsales if…
Small and mid-sized B2B sales teams that want a clean CRM with a visual pipeline, lead scoring and built-in email and calling, particularly if they already use other Freshworks products.
Other options worth a look
Tool·Client acquisitionManages contacts, leads, opportunities and pipelines with deep customisation and automation for B2B sales teams.CRM
From €25/moFree plan- Tool·Client acquisitionCombines CRM, marketing, sales and customer service around a shared contact database with a free tier.
CRM
From $7/mo yearlyFree plan
Tool·Client acquisitionDedicated customer relationship management platform for sales teams managing leads, deals and pipelines.CRM
From $13/mo yearlyAffiliate link
Tool·Client acquisitionManage your sales pipeline visually with drag-and-drop deals, contact management and workflow automation.CRM
From €14/mo yearlyAffiliate link
Tool·Client acquisitionBuild a flexible CRM that mirrors exactly how you sell, not how a vendor says you should.CRM
From €31/mo yearlyFree plan
Tool·Client acquisitionSales management system for leads, deals and customers with built-in forecasting and workflow automation.CRM
From €14/mo yearlyFree plan