The verdict
For a small B2B team that sells subscriptions through a supported billing tool, I'd pick FirstPromoter. Refunds, cancellations and upgrades change the commission without you touching it, and that is the hard part of running a programme.
If you want sub-affiliate tiers, a network with several merchants or a very custom set-up, I'd pick Post Affiliate Pro. It was built with more structure in mind.
Both offer a free trial without a card, so test with real tracking before you commit. Check the tracking request limit on Post Affiliate Pro against your expected traffic, and the revenue caps on FirstPromoter plans against your forecast.
Side by side
| 16 points compared | ||
|---|---|---|
| Starts at | $40.83/mo | $79/mo |
| Free plan | No | No |
| API | Yes | Yes |
| MCP server | Yes | |
| Affiliate signup and dashboard portal | Yes | Yes |
| Automated payouts | Yes | Yes |
| Cookieless or server-side tracking | Yes | Yes |
| Coupon code tracking | Yes | Yes |
| Custom domain for affiliate portal | Yes | Yes |
| Fraud detection | Yes | Yes |
| Marketing assets library | Yes | Yes |
| Mass payouts to affiliates | Yes | Yes |
| Multi-tier commissions | Yes | Yes |
| Native billing platform integrations | Yes | Yes |
| Recurring commissions | Yes | Yes |
| Stripe-native | Yes | No |
| Links |
Plans and pricing
FirstPromoter
- Starter$49/mo
- Business$99/mo
- Enterprise$149/mo
Post Affiliate Pro
- Starter$89/mo
- Pro$139/mo
- Ultimate$269/mo
- Network$649/mo
Who each is for
Choose FirstPromoter if…
Pick FirstPromoter when your revenue is recurring and you have decided partners are a channel worth building. Commission models include percentage, flat, one-time, lifetime recurring and tiered rates, with clawback rules on cancellation.
Partners get a branded portal, coupon codes that sync into Stripe, and payouts through PayPal, Wise or bank transfer, with tax forms handled. It suits teams without developer time. It is not for one-off product sales, and plans are set by affiliate revenue, so a good programme moves you up a tier. The MCP server is experimental and leaves payouts in the dashboard.
Choose Post Affiliate Pro if…
Pick Post Affiliate Pro when you want control and structure. Multi-tier commissions reward partners who recruit other partners, and higher plans add performance rewards, multiple administrators and multiple merchant accounts for networks.
It suits shop and CMS based programmes as well as SaaS. The vendor says anything in the interface can be done through the API, which is built around a PHP library. Custom builds need a developer. The interface may feel heavier than newer SaaS-native tools, and tracking limits rise with each plan, so a small SaaS team may be better served by something lighter.
Other options worth a look
Track affiliate, referral and partner program clicks, conversions and commissions from one dashboard.
Launch and manage SaaS affiliate programmes with branded portals, tracking and payouts on one dashboard.
Hosts and deploys web apps on a global edge network with automatic Git-based continuous deployment.