Coupon code tracking

Coupon code tracking credits a sale to an affiliate when the customer types that affiliate's unique discount code at checkout, even if they never clicked a tracked link. A podcaster might say a code out loud, or an influencer might put it in a video description. The tool matches the code to the affiliate and records the commission. FirstPromoter, Post Affiliate Pro, Rewardful and Tapfiliate are listed with this feature.

Many promotions happen where links do not work, such as podcasts, videos, printed material and conversations. A code gives these affiliates a way to be credited and gives customers a reason to buy. You need it if your partners work in audio, video or offline channels. It matters less when partners promote only through written content with clickable links, though it still catches buyers who go looking for a discount.

• Ask whether codes are created automatically for each affiliate or whether you must make each one by hand.
• Test whether the code works in your checkout and billing set-up, because not every payment system supports it.
• Check what happens if a customer uses a code and also clicks another affiliate's link.
• Find out how you would stop a code from spreading onto public coupon sites.