The verdict
On the data we hold, Drip comes out ahead. Here is why, point by point.
What the data says
- Both cover 1 of the 1 features we compared.
- Drip starts lower, at $39/mo against $299/mo.
- Both have an API and an MCP server, so either works with AI employees.
- In our Keep customers longer ranking, Drip places 10 and Userpilot 9 of 14.
Side by side
| 5 points compared | ||
|---|---|---|
| Starts at | $39/mo | $299/mo |
| Free plan | Not known yet | No |
| API | Yes | Yes |
| MCP server | Yes | Yes |
| Usage-triggered messages | Yes | Yes |
| Links |
Plans and pricing
Drip
- DripOne plan with every feature, priced by active people: from 39 USD per month for up to 2,500 people.$39/mo
Userpilot
- StarterUp to 2,000 monthly active users, includes MCP and AI agent Lia.$299/mo
- GrowthFrom $849 a month, up to 100,000 monthly active users, advanced analytics; priced by monthly active users.$849/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Drip if…
Ecommerce and direct-to-consumer brands that want email and SMS automation tied to shopping behaviour, such as abandoned carts, welcome series and winning back lapsed buyers.
Choose Userpilot if…
Product-led SaaS teams, including product managers, growth and customer success, who want product analytics, in-app onboarding, surveys and session replay in one no-code tool.
Other options worth a look
Tool·Value creationSpots churn risk early with health scoring, automated plays, and renewal forecasting for subscription businesses.Keep customers longer
Tool·Value creationCombines product usage, health scores and renewals to reduce churn and drive expansion.Keep customers longer
Tool·Value creationBrings customer data, usage and health scores together so B2B teams can onboard, retain and grow accounts.Keep customers longer
Tool·Value creationConsolidates customer data, health scoring and team workflows in one workspace for customer success.Keep customers longer
Tool·Value creationTrack product usage and account health to flag churn risk and automate customer retention workflows.Keep customers longer
Free plan
Tool·Value creationCentralises customer data from CRM, billing and support tools to reveal churn risk and growth opportunities.Keep customers longer