Customer.io vs Userpilot

Two Keep customers longer tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, it's close: neither pulls ahead on features, a free plan or AI access. The choice comes down to how you work.

What the data says

Both cover 3 of the 3 features we compared.
Customer.io starts lower, at $100/mo against $299/mo.
Both have an API and an MCP server, so either works with AI employees.
In our Keep customers longer ranking, Customer.io places 6 and Userpilot 9 of 14.

Side by side

Customer.io and Userpilot compared
7 points compared	Customer.io	Userpilot
Starts at	$100/mo	$299/mo
Free plan	No	No
API	Yes	Yes
MCP server	Yes	Yes
In-app guides and messages	Yes	Yes
NPS and CSAT surveys	Yes	Yes
Usage-triggered messages	Yes	Yes
Links	Visit	Visit

Plans and pricing

Customer.io

EssentialsFrom $100 a month billed monthly; 5,000 profiles and 1 million emails a month included.$100/mo
PremiumFrom $1,000 a month billed yearly, with custom profile and email volume.$12,000/yr

Userpilot

StarterUp to 2,000 monthly active users, includes MCP and AI agent Lia.$299/mo
GrowthFrom $849 a month, up to 100,000 monthly active users, advanced analytics; priced by monthly active users.$849/mo

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Customer.io if…

Product and lifecycle teams at SaaS and consumer apps that want behaviour-triggered messages across email, SMS, push and in-app, and have an engineer or data-minded marketer to wire up events.

Visit Read the review

Choose Userpilot if…

Product-led SaaS teams, including product managers, growth and customer success, who want product analytics, in-app onboarding, surveys and session replay in one no-code tool.

Visit Read the review

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