The verdict
On the data we hold, Totango comes out ahead. Here is why, point by point.
What the data says
- Only Totango has a free plan to start on.
- Both have an API and an MCP server, so either works with AI employees.
- In our Keep customers longer ranking, Totango places 5 and Circle 13 of 14.
Side by side
Plans and pricing
Circle
- Professional$89 a month billed annually; no monthly-billed price shown.$1,068/yr
- Business$199 a month billed annually; most popular; includes Admin API and Circle MCP.$2,388/yr
- Scale$419 a month billed annually.$5,028/yr
Totango
Pricing not in our catalogue yet.
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Circle if…
Creators, coaches, educators and membership businesses who want a branded paid community with courses, events and payments on one platform.
Choose Totango if…
B2B SaaS post-sales and customer success teams that manage renewals across many accounts and want AI agents to work from shared customer knowledge instead of a CRM-style health score alone.
Other options worth a look
Tool·Value creationSpots churn risk early with health scoring, automated plays, and renewal forecasting for subscription businesses.Keep customers longer
Tool·Value creationCombines product usage, health scores and renewals to reduce churn and drive expansion.Keep customers longer
Tool·Value creationBrings customer data, usage and health scores together so B2B teams can onboard, retain and grow accounts.Keep customers longer
Tool·Value creationConsolidates customer data, health scoring and team workflows in one workspace for customer success.Keep customers longer
- Tool·Value creationTriggers email, SMS, push, in-app and WhatsApp messages from real-time user events and behaviour.
Keep customers longer
From $100/moAffiliate link
Tool·Value creationCentralises customer data from CRM, billing and support tools to reveal churn risk and growth opportunities.Keep customers longer