The verdict
On the data we hold, Circle comes out ahead. Here is why, point by point.
What the data says
- Drip starts lower, at $39/mo against $89/mo.
- Both have an API and an MCP server, so either works with AI employees.
- In our Keep customers longer ranking, Circle places 13 and Drip 10 of 14.
Side by side
Plans and pricing
Circle
- Professional$89 a month billed annually; no monthly-billed price shown.$1,068/yr
- Business$199 a month billed annually; most popular; includes Admin API and Circle MCP.$2,388/yr
- Scale$419 a month billed annually.$5,028/yr
Drip
- DripOne plan with every feature, priced by active people: from 39 USD per month for up to 2,500 people.$39/mo
Prices as the vendors list them. They change often; the final price is on their sites.
Who each is for
Choose Circle if…
Creators, coaches, educators and membership businesses who want a branded paid community with courses, events and payments on one platform.
Choose Drip if…
Ecommerce and direct-to-consumer brands that want email and SMS automation tied to shopping behaviour, such as abandoned carts, welcome series and winning back lapsed buyers.
Other options worth a look
Tool·Value creationSpots churn risk early with health scoring, automated plays, and renewal forecasting for subscription businesses.Keep customers longer
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Tool·Value creationBrings customer data, usage and health scores together so B2B teams can onboard, retain and grow accounts.Keep customers longer
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Tool·Value creationTrack product usage and account health to flag churn risk and automate customer retention workflows.Keep customers longer
Free plan
Tool·Value creationCentralises customer data from CRM, billing and support tools to reveal churn risk and growth opportunities.Keep customers longer