The verdict
For an agency or service firm that lives on proposals and wants the client to read, sign and pay on one branded page, I'd pick Better Proposals. The page needs little design work, and the read tracking shows when to follow up.
If you send proposals, quotes and contracts regularly and want templates and a content library of case studies and fee tables, pick PandaDoc. It also has a free plan, an API and an official MCP server.
Run one real proposal through both before you decide. Better Proposals puts CRM integrations on Premium and sells Nudge as an add-on. PandaDoc grows in cost with the number of seats, so start with a small pilot team.
Side by side
| 6 points compared | ||
|---|---|---|
| Starts at | $13/mo | $19/mo |
| Free plan | No | Yes |
| API | Yes | Yes |
| MCP server | No | Yes |
| Built-in e-signature | Yes | Yes |
| Interactive pricing tables | Yes | Yes |
| Links |
Plans and pricing
Better Proposals
- Starter$19/mo/seat
- Premium$29/mo/seat
- Enterprise$49/mo/seat
PandaDoc
- Standard$19/mo
Who each is for
Choose Better Proposals if…
Pick PandaDoc if you are a B2B sales, agency or professional services team that sends proposals, quotes and contracts regularly. You build templates and a content library once, and each new document takes less time. Pricing tables and quote tools support sales, reminders chase the signature and the signed document comes back into the CRM.
It connects to Salesforce, HubSpot and Microsoft Dynamics. The API and official MCP server let other systems and AI assistants create documents. The MCP server comes in a global and a European version, so match it to your account region.
Expect setup work. Conditional content, complex pricing tables and custom integrations have a learning curve. Test templates before you roll out to the whole team, and keep a manual follow-up for important documents, because email delivery can be filtered.
Choose PandaDoc if…
Pick Better Proposals if you send proposals to clients every week and want the whole sale in one link: read, sign, pay, then onboarding forms. The client can adjust interactive pricing tables and chat on the page, and you see which sections they read.
The follow-up loop is the point. Most deals do not die from a bad proposal. They die from silence, and Nudge, which works through email, WhatsApp and Zapier, is built to reduce it. It is an add-on on every plan, so include it in your comparison.
The entry plan has no CRM integration. If your process depends on HubSpot, Salesforce or Pipedrive, price the plan that includes it. Skip it if you only need a signature on a finished PDF.
Other options worth a look
Consolidates proposals, contracts and e-signatures into a digital sales room for deal closing.
Turns proposals and quotes into interactive web pages with e-signatures, payments and engagement tracking.
Creates, sends and tracks sales proposals and quotes, with electronic signatures, a content library and approvals.
Lets freelancers and small service businesses create, send, sign and track client proposals from templates.