Attio vs Close

Two CRM tools side by side: what each does, what it costs and who it suits.

The verdict Side by side Plans and pricing Who each is for Other options

The verdict

On the data we hold, Close comes out ahead. Here is why, point by point.

What the data says

Close covers more of the features we compared: 5 of 5, against 4.
Only Attio has a free plan to start on.
Both have an API and an MCP server, so either works with AI employees.
In our CRM ranking, Close places 9 and Attio 7 of 20.

Side by side

Attio and Close compared
9 points compared	Attio	Close
Starts at	€31/mo	$9/mo
Free plan	Yes	No
API	Yes	Yes
MCP server	Yes	Yes
Built-in calling	No	Yes
Contact enrichment	Yes	Yes
Custom objects	Yes	Yes
Email sequences	Yes	Yes
Workflow automation	Yes	Yes
Links	Visit	Visit

Plans and pricing

Attio

FreeFor individuals to explore Attio; up to 3 seats, no credit card.Free
PlusPer user per month; 39 billed monthly or 31 billed annually; up to 10 seats.€39/mo/seat
ProPer user per month; 93 billed monthly or 74 billed annually; call intelligence, sequences and reporting.€93/mo/seat

Close

SoloPer user: $19 billed monthly or $9 a month billed annually; one user and 10,000 leads.$19/mo/seat
EssentialsPer user: $49 billed monthly or $35 a month billed annually.$49/mo/seat
GrowthPer user: $109 billed monthly or $99 a month billed annually; most popular.$109/mo/seat
ScalePer user: $149 billed monthly or $139 a month billed annually.$149/mo/seat

Prices as the vendors list them. They change often; the final price is on their sites.

Who each is for

Choose Attio if…

Founders and go-to-market teams whose sales motion does not fit a standard pipeline and who want to shape their own CRM data model around how they sell.

Visit Read the review

Choose Close if…

Inside-sales teams and small businesses running high-volume outbound calls, SMS and email who want the dialler, the inbox and the pipeline in one CRM.

Visit Read the review

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